Results 281 to 290 of about 1,192,902 (293)

Consumer-Based Brand Equity and Firm Risk

Journal of Marketing, 2009
Matthew Billett, Neil Morgan
exaly  

BRIDGE THE GAP BETWEEN BEHAVIORAL FINANCE AND BEHAVIORAL MARKETING: THE CONSERVATIVE EFFECT AND BRAND LOYALTY

Davranışsal finansta muhafazakarlık etkisi, bireylerin yeni bilgiler sunulduğunda inançlarını veya tercihlerini güncellemede yavaş olma eğilimini ifade etmektedir. Bu bilişsel önyargı, istikrar arzusundan ve aksi yöndeki zorlayıcı kanıtlara rağmen yerleşik bakış açılarını terk etme isteksizliğinden kaynaklanmaktadır.
Demiroglu, Funda, Özkahveci, Esra
openaire   +1 more source

Eco-friendly finance: the role of green CSR, processes, and products in enhancing brand trust and image

Environment, Development and Sustainability
Sarath Chandran M.C.
exaly  

Brand-based financing: Assessing the financial relevance and disclosure effects of brand value

Research Journal of Finance and Accounting
openaire   +1 more source

Chapter 18: Creativity, Brands, Finance and Beyond: Notes Towards a Theoretical Perspective on City Branding

2011
Adam Arvidsson
exaly  

The Power of Popularity: An Empirical Study of the Relationship Between Social Media Fan Counts and Brand Company Stock Prices

Social Science Computer Review, 2013
exaly  

Creativity, brand, finance : towards a theoretical perspective on city branding

2011
openaire   +1 more source

Review of Dr S S Brand's report on the finances and economy of SowetoFootnote*The opinions expressed in this review are those of the author and do not necessarily reflect those of the HSRC.

Development Southern Africa, 1990
exaly  

Creativity, brand, finance : notes towards a theoretical perspective on city branding

2011
openaire   +1 more source

Corporate architecture as a branding tool: a European case study in the finance sector

2013
openaire   +1 more source