Impact of Knowledge Dissemination on Employee-Based Brand Equity: Mediating Role of Brand Identification and Emotional Attachment [PDF]
Frontiers in Psychology, 2022 The challenging competitive situation in the market forces the organizations to recognize the crucial role of branding. Many studies focused on financial and customer perspectives and ignored the importance of employee-based brand building in the ...
Han Liu
doaj +2 more sources
Uncertain Supply Chain Management, 2023 The cigarette industry faces market competition, and the pressure that suppresses its existence stems from ambiguous policies. The ambiguous policy is because the government still expects cigarette excise income as a significant source, but also that the government is faced with the demands of the anti-smoking community who establish cigarettes as a ...
Dikdik Harjadi +2 more
openaire +2 more sources
How brand personality, brand identification and service quality influence service brand equity
Cogent Business & Management, 2014 During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions ...
Sandra Maria Correia Loureiro +2 more
doaj +5 more sources
Brand attitude as the catalyst: transforming perceived ESG to consumer's purchase intention in low-carbon consumption [PDF]
Frontiers in PsychologyIntroductionThe purpose of this research is to examine the influence of consumers' perceptions of corporate ESG (Environmental, Social, Governance) performance on brand-related attitude and sustainable consumption behaviors, with attention to the ...
Ran Zhang +3 more
doaj +2 more sources
FAKTOR-FAKTOR PEMBENTUK LOYALITAS MEREK PADA PENGGUNA PONSEL SMARTFREN [PDF]
Jurnal Economia, 2016 Abstrak: Faktor-Faktor Pembentuk Loyalitas Merek pada Pengguna Ponsel Smartfren. Penelitian ini bertujuan menguji pengaruh dimensi dari nilai pelanggan dan identifikasi merek terhadap loyalitas merek dengan kepuasan pelanggan sebagai variabel mediasi ...
Aji Wira Tama, Wisnu Untoro
doaj +5 more sources
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2021 This study examines the impacts of brand distinctiveness, brand prestige, brand social benefits, and brand warmth on consumer-brand identification, which in turn influences word of mouth.
Lý Mỹ Hằng +1 more
doaj +1 more source
The effect of brand community on brand characteristics [PDF]
مدیریت بازرگانی, 2014 The current research aims to examine the effect of brand community on brand characteristics.The model of this research has been formed with using variables including brand community identification, brand community commitment, brand identification, brand ...
Akram Eghbali +2 more
doaj +1 more source
The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification (Case study of Tabriz leather) [PDF]
مدیریت بهره وری, 2020 Leather is one of the most attractive and profitable industries and business in the world. However, the condition of the leather industry in Iran is different from the expected position and is still far from the desired level of production and export ...
yazdan shirmohammadi +3 more
doaj +1 more source
Generation Y consumers’ perceived brand personality of South African retail banks [PDF]
Banks and Bank Systems, 2021 Successful management of a retail bank’s brand requires some form of brand image, such as brand personality. Creating a retail bank’s brand personality is effective in establishing attachment between customers and the retail-banking brand they choose to ...
Marko van Deventer +1 more
doaj +1 more source
Validating brand identification and personality scale within the South African retail-banking context [PDF]
Banks and Bank Systems, 2021 While marketing experts agree that brand personality is important for brand identification, there is no evidence of a validated brand-identification-and-personality scale in the context of retail banking in South Africa.
Marko van Deventer
doaj +1 more source