Results 11 to 20 of about 3,745,740 (323)

Unveiling the power of social influencers in brand trust and brand identification

South African Journal of Business Management
Purpose: This study investigates the effects of social influencer characteristics (i.e., opinion leadership and parasocial interaction) on forming follower brand trust and identification.
Ji-Young Kim, Sung-Hoon Ko, Yongjun Choi
doaj   +2 more sources

Embedding ESG practices into corporate strategy: a pathway to brand loyalty through consumer brand identification in the cosmetics industry

Discover Sustainability
This study examines the effects of environmental, social and governance (ESG) practices on consumer brand identification and brand loyalty in the cosmetics industry.
Norsyarmimi Binti Che Lah, Karpal Singh Dara Singh, Sajead Mowafaq Alshdaifat, Jalal Rajeh Hanaysha   +3 more
doaj   +2 more sources

Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction

SAGE Open, 2021
The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction.
James Agyei, Shaorong Sun, Emmanuel Kofi Penney, Eugene Abrokwah, Richmond Ofori-Boafo   +4 more
doaj   +2 more sources

Consumer Satisfaction, Consumer-Brand Identification, and Repurchase Intention

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2022
This study proposes whether consumers will be loyal to a product with a brand that they have just bought and tried by knowing their repurchase intention.
Auliya Nurmalasari, Nikodemus Hans Setiadi Wijaya   +1 more
doaj   +2 more sources

Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification [PDF]

Journal of Brand Management, 2021
The purposes of this study are to integrate organizational social capital theory and consumer happiness in a prior brand identification model and test the antecedents and consequences of consumer-brand identification over time.
Yoshida M, Gordon B, James J.
europepmc   +2 more sources

Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth [PDF]

, 2017
Consumer–brand identification has received considerable attraction among scholars and practitioners in recent years. We contribute to previous research by proposing an integrative model that includes consumer–brand identification, customer satisfaction ...
A Chaudhuri, A Herrmann, A Pérez, AB Eisingerich, AB Rio Del, Bastian Popp, BD Carlson, BE Ashforth, BK Büyükkurt, C Fornell, C Fornell, C Grönroos, C Grönroos, C Homburg, C Homburg, C Homburg, C Janiszewski, C Lymperopoulos, CB Bhattacharya, CB Bhattacharya, CF Mela, D Martín-Consuegra, D Sirdeshmukh, D-H Shin, DB Arnett, DF Cox, DM Szymanski, DW McMillan, E Dichter, F Siems, F Wangenheim von, G Padula, GB Voss, GHG McDougall, GM Erickson, H He, H Nyström, H Tajfel, Herbert Woratschek, HH Harman, HJ Schau, J Arndt, J Jacoby, J Wirtz, JA Chevalier, JC Anderson, JG Maxham III, JL Heskett, JMT Balmer, K Matzler, KG Jöreskog, KK Desai, KP Gwinner, L Bergkvist, L Festinger, LA Bettencourt, LL Olsen, LV Casalo, M Ahearne, M Brucks, M Bruhn, M Söderlund, MD Johnson, MJ Bitner, N Stokburger-Sauer, N Stokburger-Sauer, N Stokburger-Sauer, PM Podsakoff, PR Dickson, R Algesheimer, R Hallowell, R Hamilton, R Hamilton, RL Oliver, RL Oliver, RN Bolton, RP Bagozzi, RP Fisk, RW Belk, S Boenigk, S Fournier, S Hoeffler, S Kuenzel, S Varki, S Wuyts, S Zielke, SK Keiser, SK Lam, SK Lam, SK Lam, SM Keaveney, SY Lam, T Haumann, T Hennig-Thurau, T Jones, T Kim, TJ Brown, TW Gruen, U Tuškej, VA Zeithaml, VA Zeithaml, WH Kunz, WJ Allender, WJ Steiner, WR Nord, WW Chin, Á Millán   +106 more
core   +2 more sources

Understanding the drivers of consumer–brand identification [PDF]

Journal of Brand Management, 2019
The purpose of this study is to develop a holistic understanding of the drivers of consumer–brand identification (CBI) from a consumer’s perspective, in other words, to explicate why and how consumers form identity-based connections with brands. In this conceptual study, the drivers of CBI are discussed by weaving together different perspectives ...
Jenniina Sihvonen
openaire   +2 more sources

CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification

Sustainability, 2023
The present research study examines the influence of perceived corporate social responsibility (CSR) on consumer brand loyalty in the banking industry. The present research also examines the indirect relationship between CSR and brand loyalty via brand ...
Mobin Fatma, Imran Khan
semanticscholar   +1 more source

Understanding the Relative Impact of Dual Identification on Brand Loyalty on Social Media: The Regulatory Fit Perspective in Different Cultures

Frontiers in Psychology, 2022
This study explorers whether the relative impacts of brand identification and identification with other users of brand pages on brand loyalty vary according to consumers’ regulatory focus. By integrating social identification theory with regulatory focus
Shang Chen, Qingfei Min, Xuefei Xu
doaj   +1 more source

Consumer Brand Identification and Purchase Intentions: The Mediating Role of Customer Brand Engagement

Journal of Entrepreneurship and Business Venturing, 2023
Although there has been significant growth in the literature on customer brand engagement, there have been relatively few empirical investigations on its causes and effects.
M. Aziz, Mirza Ashfaq
semanticscholar   +1 more source