Results 21 to 30 of about 3,745,740 (323)

Factor Influencing Brand Loyalty In The Indonesian Food And Beverage Sector

Jurnal Manajemen, 2022
The purpose of this research is to determine whether brand identification, brand satisfaction, and social media marketing can predict brand loyalty of fast-food restaurants in Indonesia directly or indirectly through brand love.
Keni Keni, Meilia Japiana
doaj   +1 more source

Reflection on the Antecedents of Resilience to Negative Information among the Consumers of Digital Goods [PDF]

‫مدیریت بازرگانی, 2021
Objective: Resilience against negative information can be regarded as an extra-role behavior. Such behaviors occur when consumers tend to use a particular brand without considering their own interests.
azim zarei, hooshmand bagheri garbollagh
doaj   +1 more source

Understanding the Influence of CPE on Brand Image and Brand Commitment- The Mediating Role of Brand Identification

Sustainability, 2023
It has been recognized that there is a need for a new research area that concentrates on perceptions rather than reactions. The present study proposes a conceptual framework to incorporate consumer-perceived ethicality (CPE) and its influence on brand ...
Imran Khan, Mobin Fatma
semanticscholar   +1 more source

The retail brand personality—Behavioral outcomes framework: Applications to identity and social identity theories

Frontiers in Psychology, 2022
This study applies identity and social identity theories to develop and test a framework in which retail brand personality influences consumer outcomes [i.e., positive word-of-mouth (WOM) about and patronage intention toward the retailer] through public ...
Ya-Hui Kuo, Ya-Hui Kuo
doaj   +1 more source

Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers

Journal of Marketing Communications, 2023
Brand community engagement in the virtual environment during a brand crisis has gained attention from firms and marketing scholars due to innovative technologies. However, there is a limited empirical insight into its antecedents and consequences.
S. R. Nikhashemi, R. Kennedy, F. Mavondo
semanticscholar   +1 more source

Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service (33-45)

International Research Journal of Business Studies, 2016
The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism.
Sri Vandayuli Riorini, Christine Catur Widayati   +1 more
doaj   +3 more sources

Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand

Sustainability, 2023
In today’s competitive environment, it is important to understand that consumers’ evangelical behavior depends on symbolic brand attachment. This study, drawing on social identity theory (SIT), investigates the direct relationship between brand symbolism
Irada Osmanova, Seden Ozerden, B. Dalal, Blend Ibrahim   +3 more
semanticscholar   +1 more source

Identification and stereotypes as determinants of brand extension potential [PDF]

Innovative Marketing, 2017
Current research suggests that social identification processes play an important role in markets. In this study, the authors propose that marketing research has neglected one important factor, which influences the success of a brand extension, namely the
Laura Marie Schons, Philipp Thöne
doaj   +2 more sources

I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures

Journal of Product & Brand Management, 2023
Purpose The study of shame has a long tradition in intra- and inter-personal psychology. This paper aims to investigate whether consumers can experience brand shame after self-relevant consumption incidents.
Wolfgang J. Weitzl, Clemens Hutzinger, Udo Wagner   +2 more
semanticscholar   +1 more source

How Muslim Youth Community Brand Sells Merchandise Case: Shift Youth Movement

Asian Journal of Technology Management, 2021
Shift is a Muslim youth movement community in Indonesia. As one of the Islamic Brand in Indonesia, Shift starts selling the merchandise to broaden the brand. However, selling the brand's merchandise is not easy work to do.
Nurrani Kusumawati, Dzikry Arrahim
doaj   +1 more source