The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification [PDF]
Japanese Psychological Research, 2001 This study investigated the effect of brand personality on brand asset management by using the concept of consumers' identification with a brand. The focus was on one important type of high‐technology product, the cellular phone. The authors develop a conceptual framework to explain the effect of brand identification on brand loyalty.
Chung K. Kim +2 more
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Student corporate brand identification: An exploratory case study [PDF]
, 2007 Purpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia.
Balmer, JMT, Liao, M
core +1 more source
Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [PDF]
مدیریت بازرگانی, 2016 Current study has investigated the effects of perceived social responsibility on brand reputation, brand identification and purchase intention. This applied research falls into the category of descriptive / survey ones.
Abolghasem Ebrahimi +2 more
doaj +1 more source
The Effect of Brand Association on Brand Equity of FC Persepolis Football Team with the Mediating Role of Fan-Team Identification [PDF]
Sports Business Journal, 2022 Purpose: This study aimed to assess the effect of brand association on the brand equity of the FC Persepolis football team with the mediating role of fan-team identification.Methodology: The present study is a quantitative, cross-sectional, and ...
Farzaneh Mazloomi Soveini
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Internal market orientation determinants of employee brand enactment [PDF]
, 2017 This study aims to explore how the adoption of internal market orientation (IMO) can enhance front-line employee brand enactment within an interpersonal service setting.
Boukis, Achilleas +2 more
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Asia Marketing Journal, 2021 This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers’ views of consumption value.
Sol Namkung, Seong-Yeon Park
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Branding Practices on Four Dairies in Kantale, Sri Lanka. [PDF]
, 2018 Hot-iron branding is illegal in Sri Lanka, but is still commonly used to identify dairy herds in extensive farming systems, which are primarily located in the countrys Dry Zone.
Adcock, Sarah +3 more
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Investigating The Antecedents of Consumer Brand Engagement to Luxury Brands on Social Media
Indonesian Journal of Business and Entrepreneurship, 2021 The purpose of this study is to analyze the antecedent consumer involvement and brand self expressiveness and brand community identification of the three dimensions of consumer brand engagement (CBE) (cognitive, emotional, behavior) in the luxury brand ...
Angga Febrian, Larasati Ahluwalia
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The dynamic models of consumers’ symbolic needs: in the context of restaurant brands [PDF]
, 2016 Purpose: The purpose of this paper is to investigate the dynamic process and the meaning of symbolic consumption according to the three symbolic needs (i.e.
Han, S. H., Nguyen, B., Simkin, Lyndon
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Internal branding: social identity and social exchange perspectives on turning employees into brand champions [PDF]
, 2014 Prior research acknowledges employees' crucial role in building strong service brands, yet empirical research on how to turn employees into brand champions remains scarce and has been largely approached from an internal branding perspective. Drawing on
Diamantopoulos, Adamantios +1 more
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