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Analisis Pengaruh Brand Identity terhadap Brand Awareness dan Brand Image pada Brand “Menantea”
NirmanaSeperti yang dilansir dari Badan Pusat Statistik (BPS), statistika produksi teh di Indonesia meningkat sebanyak20,3% dari tahun sebelumnya, yakni 94,1 ton pada tahun 2021 dan 78,2 ton pada tahun 2020.
Shania Caroline Mochtar +1 more
doaj +1 more source
Kuntokeskus Otteen brändi-identiteetti ja brändi-imago [PDF]
, 2016 Opinnäytetyömme tavoitteena oli selvittää Kuntokeskus Otteen brändi-identiteetti ja brändi-imago sekä se, kuinka hyvin ne kohtaavat toisensa. Brändi-identiteetillä tarkoitetaan yrityksen tavoiteltua mielikuvaa siitä, millaisena yritys haluaa näkyä ...
Aaltonen, Nita, Lindbäck, Atte
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Avec Orima - Designing the brand identity [PDF]
, 2016 The thesis is a document in building the brand image for the authors’ own start-up Avec Orima. It is motivated by the need to take the company from the planning stage to the next very first step of implementing the business – designing the company’s ...
Carvalho, Maria Clara da Costa +1 more
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VISUAL VOCABULARY IN BRANDING [PDF]
Visual vocabulary or visual language is a set of symbols used to describe a system or a process; it refers to all graphical representations that supplement a brand image, a logo, and build a brand identity that is bound to remain invariable even when the
Adriana Vintean, Ovidiu Matiu
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Perancangan Brand Identity PT. Sejati Polyplast Waru Sidoarjo [PDF]
, 2015 Peran Brand Identity dalam bisnis sangat penting. Brand tidak hanya sebagai sebuah simbol pengenal barang atau jasa akan tetapi juga merupakan keseluruhan karakter Perusahaan.
Gunawan, Y. (YUNGMANTARA) +2 more
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The effect of consumer based brand equity on the consumer satisfaction and brand loyalty in the Hotel industry (case study: Pars Hotels Investment Company) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2005 Branding is one of the determinants of brand equity in the global hotel industry. This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in Pars Hotels ...
mehdi rastghalam, seyedahmad khatunabadi
doaj
Creating Brand for CoreFinland Ltd [PDF]
, 2011 The research aims to build brand for a small-sized company namely CoreFinland Ltd. Herein, the main objective of this research is to create CoreFinland as a brand in b-to-b customers’ context.
Khatri, Santosh, Neupane, Khem Raj
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Brand mergers: How attitudes influence consumer identity preferences [PDF]
, 2012 In the context of a merger, management of corporate brand names and logos assumes a critical role. The purpose of this paper is to provide a better understanding of the corporate brand redeployment decision.
César - Machado, Joana +3 more
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Conational Drivers Influencing Brand Preference among Consumers [PDF]
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in ...
Rajagopal
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