Results 101 to 110 of about 493,088 (328)

THE ROLE OF THE AESTHETICS IN THE MAKING OF A BRAND [PDF]

open access: yes
The aim of this paper is to distinguish the role of the aesthetics in the creation of a brand. Aesthetics is a new model of marketing and it guarantees to the firms the possibility to address to the consumers through a variety of sensory experiences and,
Meda Roxana OLAHUT, Raluca COMIATI
core  

Perancangan Brand Identity Dan Kemasan Kue Kering Susy Handayani Di Surabaya [PDF]

open access: yes, 2017
Salah satu bentuk USAha yang marak berkembang di Surabaya adalah bisnis kue kering. Bisnis kue kering juga dimanfaatkan oleh Susy Handayani yang merupakan USAha homemade yang memproduksi aneka kue kering dan kue spiku dengan menggunakan resep turun ...
Claresta, S. (Sharleen)   +2 more
core  

Organoids in pediatric cancer research

open access: yesFEBS Letters, EarlyView.
Organoid technology has revolutionized cancer research, yet its application in pediatric oncology remains limited. Recent advances have enabled the development of pediatric tumor organoids, offering new insights into disease biology, treatment response, and interactions with the tumor microenvironment.
Carla Ríos Arceo, Jarno Drost
wiley   +1 more source

The Effect of Brand Trust and Brand Identity on Brand Evangelism [PDF]

open access: yesکاوش‌های مدیریت بازرگانی, 2015
The purpose of this study was to examine the impact of brand trust and brand identity on brand evangelism among the mobile phone users among the students at Semnan University. The study investigates the effect of two consumer-brand relational constructs,
Hossein Balochi   +3 more
doaj  

Avec Orima - Designing the brand identity [PDF]

open access: yes, 2016
The thesis is a document in building the brand image for the authors’ own start-up Avec Orima. It is motivated by the need to take the company from the planning stage to the next very first step of implementing the business – designing the company’s ...
Carvalho, Maria Clara da Costa   +1 more
core  

Reciprocal control of viral infection and phosphoinositide dynamics

open access: yesFEBS Letters, EarlyView.
Phosphoinositides, although scarce, regulate key cellular processes, including membrane dynamics and signaling. Viruses exploit these lipids to support their entry, replication, assembly, and egress. The central role of phosphoinositides in infection highlights phosphoinositide metabolism as a promising antiviral target.
Marie Déborah Bancilhon, Bruno Mesmin
wiley   +1 more source

Structural Model of the Role of Brand Trust on Brand Identity through the Mediating Role of Brand Love among Fans of Futsal Premier League Clubs in Iran

open access: yesAnnals of Applied Sport Science, 2018
Background. Sports brand love refers to the degree of passionate emotional attachment consumers feel towards a sports team. Brand able to be more competitive by establishing the strong brand love of the customers as well as brand identity and brand trust.
Mohammad Keshtidar   +3 more
doaj  

Assessment of Impact of Global Business Environment on International Tourism Brands [PDF]

open access: yes, 2017
In the article the concept of modern International tourism is considered. The certain estimation of influence of global factors of business-environment on the process of forming of International tourist brand of countries is presented.
Kucherenko, K. (Ksenia)
core  

Spatiotemporal and quantitative analyses of phosphoinositides – fluorescent probe—and mass spectrometry‐based approaches

open access: yesFEBS Letters, EarlyView.
Fluorescent probes allow dynamic visualization of phosphoinositides in living cells (left), whereas mass spectrometry provides high‐sensitivity, isomer‐resolved quantitation (right). Their synergistic use captures complementary aspects of lipid signaling. This review illustrates how these approaches reveal the spatiotemporal regulation and quantitative
Hiroaki Kajiho   +3 more
wiley   +1 more source

The importance of corporate branding in school management [PDF]

open access: yesStrategic Management, 2017
Corporate branding in school management is a relatively new term. The basic element of the marketing process of education makes the service itself, i.e. employees in education. This paper analyzes the role of employees in the construction of a brand that
Jukić Dinko
doaj  

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