The Effect of Brand Trust and Brand Identity on Brand Evangelism [PDF]
کاوشهای مدیریت بازرگانی, 2015 The purpose of this study was to examine the impact of brand trust and brand identity on brand evangelism among the mobile phone users among the students at Semnan University. The study investigates the effect of two consumer-brand relational constructs,
Hossein Balochi +3 more
doaj
Mobile Shopping during COVID-19: The Effect of Hedonic Experience on Brand Conspicuousness, Brand Identity and Associated Behavior. [PDF]
Int J Environ Res Public Health, 2022 Jiang W, Song Y.
europepmc +1 more source
The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015 [PDF]
, 2015 This paper seeks to build an understanding of the relationship between the communicated brand identity and understood political brand image of the UK Conservative Party.
Armannsdottir, G, Pich, C, Spry, L
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The importance of corporate branding in school management [PDF]
Strategic Management, 2017 Corporate branding in school management is a relatively new term. The basic element of the marketing process of education makes the service itself, i.e. employees in education. This paper analyzes the role of employees in the construction of a brand that
Jukić Dinko
doaj
Country slogans and logos: findings of a benchmarking study [PDF]
The name of a country, its logo(s) and slogan(s) are important vehicles for development of country brand equity. This paper shows some recent examples for country name changes and categorize country slogans and logos into groups. The study concludes that
György Kadocsa, Árpád Papp-Váry PhD
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Using an integrative approach to assess brand identity [PDF]
, 2007 There is a wide agreement that identity is a multidisciplinary concept. The authors consider this an opportunity do develop a framework to assess identity.
Barros, Teresa +1 more
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Lower bounds on the Münchhausen problem [PDF]
arXiv, 2013 "The Baron's omni-sequence", B(n), first defined by Khovanova and Lewis (2011), is a sequence that gives for each n the minimum number of weighings on balance scales that can verify the correct labeling of n identically-looking coins with distinct integer weights between 1 gram and n grams.
arxiv
Confronting an identity crisis?How to ?brand? systems engineering [PDF]
, 2005 Michael Emes, Alan Smith, Douglas Cowper
openalex +1 more source
Towards universal neural nets: Gibbs machines and ACE [PDF]
arXiv, 2015 We study from a physics viewpoint a class of generative neural nets, Gibbs machines, designed for gradual learning. While including variational auto-encoders, they offer a broader universal platform for incrementally adding newly learned features, including physical symmetries.
arxiv
Conational Drivers Influencing Brand Preference among Consumers [PDF]
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in ...
Rajagopal
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