Beyond the Nation Brand: The Role of Image and Identity in International Relations [PDF]
, 2011 Simón Anholt
openalex +1 more source
An Analysis Regarding Descriptive Dimensions of Brand Equity [PDF]
The competitive potential of any company is significantly influenced by the brands held in the company’s portfolio. Brands are definitely valuable marketing assets.
Oana Adriana GICA, Ovidiu Ioan MOISESCU
core
Perancangan Visual Brand Identity Dan Promosi Depot Classic Di Surabaya [PDF]
, 2017 Depot Classic adalah sebuah depot makanan di Surabaya dengan spesialisasi bahan dasar daging ayam dan mie. Brand Awareness dari Depot Classic masih kurang tinggi, dikarenakan kurang menariknya sisi visual dari identitas yang dimiliki oleh Depot Classic ...
Adib, A. (Ahmad) +2 more
core
Corporate brand identity – a conceptual redefinition [PDF]
, 2008 There is a wide agreement that identity is a multidisciplinary concept. Branding is an identity expression. Although there are some frameworks to assess brand identity there isn’t an accepted definition.
Barros, Teresa +1 more
core
Designing brand identity: an essential guide for the whole branding team [PDF]
, 2013 Alina Wheeler
openalex +1 more source
Identity, Positioning, Brand Image and Brand Equity Comparison.
Independent Journal of Management & Production, 2017 The management of marketing has as presupposition the understanding of the relations between market and consumption, as well as, the concepts related to the maximization of the results of the company. In this way, an article was elaborated in search of the understanding of the existing relations between brand identity, positioning, brand image and ...
openaire +3 more sources
Cultures of unruly bricolage : 'debadging' and the cultural logic of resistance [PDF]
, 2009 Arnould and Thompson note that the "marketplace has become a pre-eminent source of mythic and symbolic resources through which [people] construct narratives of identity' (2005: 871). Not only do consumers "actively rework and transform symbolic meanings"
Brownlie, Douglas, Hewer, Paul
core
Place identity of egyptian cities: learning from the past, branding for the future [PDF]
, 2013 Dalia A. Taha
openalex +1 more source
IMC antecedents and the consequences of planned brand identity in higher education
, 2017 Purpose This study aims to identify integrated marketing communication (IMC) antecedents and the consequences of planned brand identity in the context of higher education, and empirically test a number of hypotheses related to the constructs of ...
Pantea Foroudi +4 more
semanticscholar +1 more source
Transforming face-to-face identity proofing into anonymous digital identity using the Bitcoin blockchain [PDF]
arXiv, 2017 The most fundamental purpose of blockchain technology is to enable persistent, consistent, distributed storage of information. Increasingly common are authentication systems that leverage this property to allow users to carry their personal data on a device while a hash of this data is signed by a trusted authority and then put on a blockchain to be ...
arxiv