Modularization to Support Multiple Brand Platforms [PDF]
, 2001 Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions.
Agus, Sudjianto, Otto, Kevin
core
The effect of consumer based brand equity on the consumer satisfaction and brand loyalty in the Hotel industry (case study: Pars Hotels Investment Company) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2005 Branding is one of the determinants of brand equity in the global hotel industry. This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in Pars Hotels ...
mehdi rastghalam, seyedahmad khatunabadi
doaj
SERVICE BRAND IDENTITY STRATEGY AND MARKETING PERFORMANCE: AN EMPIRICAL EVIDENCE FROM TRAVEL AGENCY BUSINESSES IN THAILAND [PDF]
, 2013 Warawut Waranantakul +2 more
openalex +1 more source
The Modern Fairy Tale : Nation Branding, National Identity and the Eurovision Song Contest in Estonia [PDF]
, 2014 Paul Jordan
openalex +1 more source
The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction
APMBA (Asia Pacific Management and Business Application), 2020 Employees are pivotal resources for the organization as their various interactions among many levels in the employment experience that led to strong brands. Brand identity is the foundation in employer marketing that complement in training, social event,
Rini Safitri +2 more
doaj
O BRANDING E A METODOLOGIA DE SISTEMAS DE IDENTIDADE VISUAL BRANDING AND METHODOLOGY OF VISUAL IDENTITY S [PDF]
, 2014 Sandra Ribeiro Cameira
openalex +1 more source
The meanings of ‘organic’ branding in the Russian skincare industry [PDF]
, 2017 This paper will discuss the evolution in marketing communications characterised by the emergence of social media and the spread of online communities, as a result of which, consumers have become active co-constructors of brand identity in the market. The
Danbury, Annie Hagen, Kuzmina, E.
core
A Study on the Influence of Brand Identity Expressional Elements and Brand Awareness in Cosmetic Road Shop's Facade - Focusing on Designs of Facades of Cosmetic Road Shops in Myeongdong - [PDF]
, 2014 Ju-Hyeong Lee, Chan‐Il Park
openalex +1 more source
Corporate brand identity co-creation in business-to-business contexts
Industrial Marketing Management, 2020 Oriol Iglesias +4 more
semanticscholar +1 more source
تحقیقات بازار یابی نوین, 2012 In recent years, discussion and scrutiny about brand has found especial place in science and university assembly and place in a realm of trade too.
Zohre shahrokh dehdashti +2 more
doaj +2 more sources