Results 141 to 150 of about 2,534,377 (245)

Identity approach of brand management: why invest in the brand identity

, 2018
Ідентичний підхід акцентує увагу на створенні уніфікованої вербальної, візуальної, аудіальної, чуттєвої та поведінкової ідентичності. Передбачається, що споживачі приписують компанії ідентичні характеристики, а люди формують образи компаній на основі загального досвіду компанії.
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The impact of perceived social support on Chinese university students' employability: a perspective based on signaling theory. [PDF]

Front Psychol
Wang G, Wang H.
europepmc   +1 more source

A study of consumer-generated advertising-An experimental analysis based on purchase experiences, information channels, and privacy costs. [PDF]

PLoS One
Cai C, Liu Y.
europepmc   +1 more source

Exploring the ethical values and social drivers behind consumer preferences for cruelty-free products. [PDF]

Front Psychol
Enginkaya E, Sağlam MH.
europepmc   +1 more source

Brand identity handbook

The brand book specifies the rules for branding and co-branding for all online and off-line communication. It will allowing co-branding of Robotics community under this Robotics CSA platform for communication and dissemination activities and will specify the rules for all communication materials for all consortium partners regarding logo, branding ...
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From Images to Words: How Packaging Style Affects Brand Preference in Heritage Food. [PDF]

Foods
Wang H, Lin L, Wang H, Jin X, Ruan C.
europepmc   +1 more source

Green Transformational Leadership and Value-Action Barrier on Employees' Pro-Environmental Behavior: The Moderating Role of Green Brand Image in Chinese Food Manufacturing Enterprises. [PDF]

Behav Sci (Basel)
Zhong L, Hahn J.
europepmc   +1 more source

Aligning Alternative Proteins with Consumer Values in Germany: A Values-Centric Communication Framework. [PDF]

Foods
Alismaili A, Böhler L, Floto-Stammen S.
europepmc   +1 more source

Effects of motivation and performance on comfort perception of sportswear. [PDF]

Sci Rep
Bozkurt TM, Özkan ET.
europepmc   +1 more source

Brand identity (BI)

Brand identity (BI)
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