Results 151 to 160 of about 2,534,377 (245)

The effects of brand identity on brand performance in the service sector

, 2019
Riza Casidy, C. Prentice, Walter Wymer
semanticscholar   +1 more source

Effort or ease: the impact of sharing self-improvement vs. hedonic behaviors on personal brand evaluation. [PDF]

Front Psychol
Ruan C, Zhang X, Zhuo F, Lu Z, Li J.
europepmc   +1 more source

Technology Empowers Emotions: How AR Technology Triggers Consumers' Purchase and Spread Behavior Towards Intangible Cultural Heritage Brands. [PDF]

Behav Sci (Basel)
Sheng Y, Zhao J, Jung E.
europepmc   +1 more source

Platform power, athlete branding, generative AI, and the future of sport governance-a systematic review. [PDF]

Front Sports Act Living
Westerbeek H, van Schaik T.
europepmc   +1 more source

Beyond the logo: Sanitas' experience in advancing inclusive sports mindset through Paralympic sponsorship. [PDF]

Front Sports Act Living
Kolotouchkina O, Leardy L, Pérez-Tejero J.   +2 more
europepmc   +1 more source

From function to wellbeing: healing design strategies in contemporary outdoor fashion. [PDF]

Front Psychol
Li Y, Kam S.
europepmc   +1 more source

Enhanced fuzzy combined techniques for group decision-making with 2-tuple linguistic neutrosophic number and applications to sports event brand building evaluation. [PDF]

Sci Rep
Lian J, Guo H, Hwan CK, Meng Y.
europepmc   +1 more source

When Low Independence Fuels Luxury Consumption: Uniqueness as a Defense Mechanism During Collective Threats. [PDF]

Behav Sci (Basel)
Yook J, Han S.
europepmc   +1 more source

The impact of sports event brand experience on spectator loyalty: mediating roles of attitude and subjective norms. [PDF]

Sci Rep
Chen B, Shi Z.
europepmc   +1 more source

Basic Branding Concepts: Brand Identity, Brand Image and Brand Equity

International Journal of Sales & Marketing Management Research and Development, 2017
openaire   +1 more source