Corporate brand orientation: identity, internal images, and corporate identification matters
J. Balmer, K. Podnar
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The interplay of brand identification, satisfaction, and psychological well-being: a mediational role of positive WOM behavior in higher education. [PDF]
Aslan M, Aslan H.
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GRAPHIC DESIGN INNOVATION AS BRAND IDENTITY FOR “MAHLZEIT N’DAS BROT” BREAD PACKAGING
Zulkarnain Zulkarnain+2 more
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‘BRAND NEW IDENTITY: A GYNOCRITICAL READING OF ENTROK & AMBA [PDF]
Yasnur Asri, Yenni Hayati, Muhammad Adek
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Examining the impact of social media usage on start-ups performance: Mediating role of brand image. [PDF]
Bruce E+8 more
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Evidence from masked‐priming that initial identification of brand names is via abstract letter identities [PDF]
Nicholas Martin, Colin J. Davis
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The Branding Power of Szeklerland. Online Place Branding Tendencies and Identity-Forming Efforts in Szeklerland [PDF]
Zsolt Barbócz
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Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing. [PDF]
Šola HM, Khawaja S, Qureshi FH.
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“Russia” National Brand as a Factor of Formation of a Modern Student’s Civic Identity
Olga Apalkova, L. V. Kilimova
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On the road to Mecca: Branding discourses and national identity on coffee shop signage. [PDF]
Hazaea AN, Qassem M.
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