Results 171 to 180 of about 2,534,377 (245)

Brand Identity

The Fairchild Books Dictionary of Fashion, 2022
Wilayah Ekonomi, Pantai Timur
semanticscholar   +3 more sources

Brand Identity

The Fairchild Books Dictionary of Fashion, 2012
Dosis SemiBold, Jura DemiBold
openaire   +2 more sources

Effect of Social Media Marketing and eWOM on Willingness to Pay in the Etailing: Mediating Role of Brand Equity and Brand Identity

Business Perspectives and Research, 2021
The spread of social media has created a new era for companies and brands and forcing them to explore new interactive ways to achieve and engage their consumers. The main purpose of the present study is to investigate the impact of social media marketing
M. Farzin, Marzieh Sadeghi, M. Fattahi, Mohammadreza Eghbal   +3 more
semanticscholar   +1 more source

The role of gastronomy in shaping the destination’s brand identity: an empirical analysis based on stakeholders’ opinions

, 2021
Gastronomic identity is an important resource for destinations, and it may play a significant role in creating the place’s brand identity. Following the Social Identity Theory as applied to destination branding, the research considers the perspective of ...
Belma Suna, M. Alvarez
semanticscholar   +1 more source

Testing the effects of reputation, value congruence and brand identity on word-of-mouth intentions

, 2021
PurposeThis study developed and tested a consumer relations model to determine linkages among brand identity, reputation and value congruence with positive Word-of- Mouth (WOM) intentions.Design/methodology/approachAn intercept survey was conducted ...
Leping You, Linda Hon
semanticscholar   +1 more source

Brand identity dynamics – reinforcement or destabilisation of a sport brand identity through the introduction of esports?

Journal of Strategic Marketing, 2021
Sport clubs introduce esports activities under their brand name. Discussions of that decision by fans in social media might reinforce or destabilise the identity of the brand.
H. Mühlbacher, M. Bertschy, Michel Desbordes   +2 more
semanticscholar   +1 more source

Towards a theory of brand love in services: the power of identity and social relationships

Journal of Service Management, 2022
PurposeBuilding meaningful relationships between consumers and service brands has received significant attention. This paper aims to explore how brand love in services – a relationship between the consumer and the service brand – is created through ...
Aaron C. Ahuvia, Elif Izberk-Bilgin, Kyungwon Lee   +2 more
semanticscholar   +1 more source

Brand identity and culture interaction in the Indian context: a grounded approach

, 2021
PurposeThe purpose of this study is to explore how elements of culture and cultural cues such as customs, values and norms interact with the brand identity.
Arbuda Sharma, Sanjay K Patro, H. Chaudhry   +2 more
semanticscholar   +1 more source

How Self-Identity and Social Identity Grow Environmentally Sustainable Restaurants’ Brand Communities Via Social Rewards

Journal of Hospitality & Tourism Research, 2022
This study proposes a model that can be used to understand customers’ attitudes to restaurants’ sustainability initiatives on brand communities. The study incorporates identity theories and suggests a theoretical model for customer engagement that ...
Yoon-Jung Jang, Eojina Kim
semanticscholar   +1 more source

Augmented reality integration in Jordanian fast-food apps: Enhancing brand identity and customer interaction amidst digital transformation

Journal of Infrastructure Policy and Development
This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions.
Hussam Ali, Amer Morshed
semanticscholar   +1 more source