Results 71 to 80 of about 6,985,808 (379)

CITY BRANDING DI JEMBER : ANALISIS PERSPEKTIF DARI PENGUNJUNG

open access: yesBusiness and Finance Journal, 2021
This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity.  The data collection technique used was a survey through a questionnaire given to respondents.
Ardian Jaya Prasetya   +2 more
doaj   +1 more source

Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar)

open access: yesAbiwara Jurnal Vokasi Administrasi Bisnis, 2020
The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products.
Iis Miati
semanticscholar   +1 more source

Social context prevents heat hormetic effects against mutagens during fish development

open access: yesFEBS Letters, EarlyView.
This study shows that sublethal heat stress protects fish embryos against ultraviolet radiation, a concept known as ‘hormesis’. However, chemical stress transmission between fish embryos negates this protective effect. By providing evidence for the mechanistic molecular basis of heat stress hormesis and interindividual stress communication, this study ...
Lauric Feugere   +5 more
wiley   +1 more source

PENGARUH GREEN MARKETING TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH BRAND IMAGE

open access: yesE-Jurnal Manajemen, 2018
Tujuan  dalam  penelitian   ini  adalah  untuk  mengetahui   peran  brand  image  mernediasi  pengaruh green marketing  terhadap brand loyalty air minum dalam  kemasan Aqua. Penelitian ini dilakukan pada   100 orang mahasiswa Fakultas Ekonomi Universitas
Gizel Gynalda Kartono   +1 more
doaj   +1 more source

An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [PDF]

open access: yes‫مدیریت بازرگانی, 2018
Objective: Healthcare providers are of considerable significance due to the sensitivity of their services. Identifying the desired factors to choose a healthcare center helps managers to develop their own programs and strategies.
Ali Sanayei   +2 more
doaj   +1 more source

The art of cross-cultural branding [PDF]

open access: yes, 2008
This is a case study of global branding. It exmamines the key factors that affect the meaning of international brands in China. Global brand and local image is a paradox to be addressed.
Fan, Y
core  

Interaction vesicles as emerging mediators of host‐pathogen molecular crosstalk and their implications for infection dynamics

open access: yesFEBS Letters, EarlyView.
Interaction extracellular vesicles (iEVs) are hybrid vesicles formed through host‐pathogen communication. They facilitate immune evasion, transfer pathogens' molecules, increase host cell uptake, and enhance virulence. This Perspective article illustrates the multifunctional roles of iEVs and highlights their emerging relevance in infection dynamics ...
Bruna Sabatke   +2 more
wiley   +1 more source

IMAGE, BRAND AND THE SACRED (INDIA)

open access: yesInternational Journal of Research -GRANTHAALAYAH, 2015
In the age of global digital revolution the ways of seeing things, the concept of visuality, frequency of images, their interplay and the multiplicity of their meaning have tended to become the culture of the day. Proliferation of screen culture, plethora of print images and the abundance of commercial visuals all around have caused an unprecedented ...
openaire   +4 more sources

The Effect of Brand Extension Strategy on Brand Image to Customers [PDF]

open access: yesBritish Journal of Economics, Management & Trade, 2017
The purpose of the study is to investigate the effect of brand extension strategy upon brand image to LG customers. Home appliances and mobile phone are considered as original product and extended product respectively. The research model includes five variable; initial brand image, perceived fit, perceived quality, consumers' attitude and final brand ...
Seyed Mohammad Alavinasab   +2 more
openaire   +3 more sources

Protonophore activity of short‐chain fatty acids induces their intracellular accumulation and acidification

open access: yesFEBS Letters, EarlyView.
The protonated form of butyrate, as well as other short‐chain fatty acids (SCFAs), is membrane permeable. In acidic extracellular environments, this can lead to intracellular accumulation of SCFAs and cytosolic acidification. This phenomenon will be particularly relevant in acidic environments such as the large intestine or tumor microenvironments ...
Muwei Jiang   +2 more
wiley   +1 more source

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