Results 141 to 150 of about 923,562 (204)
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Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan)
This study aims to analyze the influence of Social Media Marketing (SMM) on brand loyalty, considering brand experience, brand love, and brand trust as mediating variables in the local fashion industry in Malang City.
Rinaldy Achmad R.F, S.AB, M.M +1 more
semanticscholar +1 more source
This study aims to analyze the influence of Social Media Marketing (SMM) on brand loyalty, considering brand experience, brand love, and brand trust as mediating variables in the local fashion industry in Malang City.
Rinaldy Achmad R.F, S.AB, M.M +1 more
semanticscholar +1 more source
Love Brands: Mit Kommunikation in sozialen Medien Brand Love steigern
2016Laut der Studie „Love Brands 2014“ der Agentur „diffferent“ in Kooperation mit Universal Music and Brands finden die befragten Deutschen Coca Cola, Haribo und Ferrero so attraktiv, dass sie diesen Marken eine Liebeserklarung machen wurden. Aber wie werden Marken zu Love Brands?
Anja Franck +2 more
openaire +1 more source
Brand communities’ relational outcomes, through brand love
Journal of Product & Brand Management, 2019PurposeThis paper aims to identify the impacts of brand communities on relational outcomes such as word-of-mouth, advocacy and loyalty through the mediating effects of brand love.Design/methodology/approachIn total, 510 valid questionnaires were collected from Portuguese consumers.
Arnaldo Coelho +2 more
openaire +1 more source
Impact of inclusive marketing communication on brand love and brand attitude
Corporate Communications. An International JournalPurposeThere is an emerging paradigm with reference to marketing communication, i.e. inclusive marketing communication (IMC). This calls for brands to be sincere with their customers and give due recognition and representation to underrepresented groups,
Juhi Srivastava +3 more
semanticscholar +1 more source
Frontiers in Communication
Amid intensifying competition from both traditional hotels and alternative lodging platforms such as Airbnb, building emotional customer–brand connections has become vital in the hospitality industry.
Ming-Hsuan Wu
semanticscholar +1 more source
Amid intensifying competition from both traditional hotels and alternative lodging platforms such as Airbnb, building emotional customer–brand connections has become vital in the hospitality industry.
Ming-Hsuan Wu
semanticscholar +1 more source
Asia Pacific Journal of Tourism Research
Despite increasing adoption of chatbots by Online Travel Agencies (OTAs), there remains a paucity of research on how anthropomorphism of AI-powered chatbots improves consumers’ brand love.
Sushant Kumar
semanticscholar +1 more source
Despite increasing adoption of chatbots by Online Travel Agencies (OTAs), there remains a paucity of research on how anthropomorphism of AI-powered chatbots improves consumers’ brand love.
Sushant Kumar
semanticscholar +1 more source
Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis
Asia Pacific Journal of Marketing and LogisticsPurposeBrand love and addiction reflect two levels of commitment to the relationship between the consumer and the brand. The usual assumption is that brand love is positive and brand addiction is negative. Yet, is this always the case?
Minh T.H. Le +4 more
semanticscholar +1 more source
Fostering brand love in Facebook brand pages
Online Information Review, 2018Purpose The purpose of this paper is to analyze how brand love is built in the context of brand pages by proposing a model in which brand love depends on relationships ties with other brand consumers (sense of brand community) and with the brand itself (self–brand connection).
Mariola Palazon +2 more
openaire +1 more source
Pakistan Journal of Commerce and Social Sciences
The importance of brand personality congruence (BPC), brand attachment (BA) and brand love (BL) in the luxury marketing is paramount. Still, their relationships in enhancing the customers obsessive passion (OP) and compulsive buying behavior (CBB ...
S. Attiq +3 more
semanticscholar +1 more source
The importance of brand personality congruence (BPC), brand attachment (BA) and brand love (BL) in the luxury marketing is paramount. Still, their relationships in enhancing the customers obsessive passion (OP) and compulsive buying behavior (CBB ...
S. Attiq +3 more
semanticscholar +1 more source
Wellness tourism experience and destination brand love
Journal of Travel & Tourism MarketingThis study assessed various aspects of the wellness tourism experience in Thailand. A survey was conducted with a sample of 420 Chinese tourists. The findings revealed significant and insignificant effects of the wellness tourism experience on the ...
Sung in Kim +5 more
semanticscholar +1 more source