Results 161 to 170 of about 496,034 (199)
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2021
This chapter examines religious beliefs as a new antecedent to brand love, and proposes a new construct, that of Islamic brand love. In addition, this chapter investigates some phycological antecedents to brand love such as cultural identity, religiosity or strongly held values.
Waleed Yousef, Najwa Yousef
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This chapter examines religious beliefs as a new antecedent to brand love, and proposes a new construct, that of Islamic brand love. In addition, this chapter investigates some phycological antecedents to brand love such as cultural identity, religiosity or strongly held values.
Waleed Yousef, Najwa Yousef
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In the name of brand love: a crosssectional study on brand love antecedents in smartphone brands
2022Mestrado em ...
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2022
Destination brand love can be defined as the strong feelings of love a person has toward a destination, creating a unique and emotional connection. The concept derives from the Marketing literature, where brand love has been largely investigated, applied to products and services.
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Destination brand love can be defined as the strong feelings of love a person has toward a destination, creating a unique and emotional connection. The concept derives from the Marketing literature, where brand love has been largely investigated, applied to products and services.
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Love Brands: Mit Kommunikation in sozialen Medien Brand Love steigern
2016Laut der Studie „Love Brands 2014“ der Agentur „diffferent“ in Kooperation mit Universal Music and Brands finden die befragten Deutschen Coca Cola, Haribo und Ferrero so attraktiv, dass sie diesen Marken eine Liebeserklarung machen wurden. Aber wie werden Marken zu Love Brands?
Anja Franck +2 more
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Role of brand experience in shaping brand love
International Journal of Consumer Studies, 2020AbstractConsumer–brand relationships are witnessing a tremendous upheaval from the past few years, with emotions becoming a predictor of a brand's fate. Brand love is a construct that reflects the passionate emotional attachment of a consumer with a brand, thus, it has captured the attention of practitioners around the globe.
Richa Joshi, Prerna Garg
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A framework for transitioning brand trust to brand love
Management Decision, 2023PurposeThis study aims to propose a conceptual framework for transition of brand trust to brand love in an uncertain market situation, from the perspective of cognitive-emotion theory (CET).Design/methodology/approachSince brand anthropomorphism is successfully established in branding research, this study takes cognitive characteristics of brand trust ...
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2016
The aim of this research is to explore the consumer-brand love relationship. By doing so, 750 entries of consumer statements about their beloved brands were analyzed via discourse analysis. As a result, it was found that brand love is different from interpersonal love.
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The aim of this research is to explore the consumer-brand love relationship. By doing so, 750 entries of consumer statements about their beloved brands were analyzed via discourse analysis. As a result, it was found that brand love is different from interpersonal love.
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Brand love relationship: a true love or a missing story?
2016Revista Lusófona de Economia e Gestão das Organizações, No.
Sarmento, Eduardo Morais +1 more
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The aftermath of COVID-19, the widespread adoption of AI-based technological innovations, and new social challenges have reflected changes in consumer behavior, prompting us to re-explore the concept of brand love. This study focuses on updating what we know about consumer-brand relationships and exploring brand features and attributes that trigger ...
Alexandre Duarte, Patrícia Dias
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Alexandre Duarte, Patrícia Dias
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Multisensory Brand Experiences and Brand Love
2018In this chapter, the author examines the most important research in the field of sensory marketing, brand equity and brand love, that has been published over the past thirty years. Firstly, the author accounts for the significance of the five senses and sensory marketing which is regarded as a new marketing paradigm for the 21st century.
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