Results 171 to 180 of about 496,034 (199)

Loving and Hating Brands

2015
Consumers develop relationships with diverse brands regarding brands as partners. Brands are viewed by customers as symbolic meanings and social and cultural value, which is beyond the utilitarian benefits. Therefore, the purpose of this chapter is to explore the research on Consumer-Brand Relationship (CBR) and present a theoretical model of consumer ...
openaire   +1 more source

How deep is your love? The brand love-loyalty matrix in consumer-brand relationships

Journal of Business Research, 2022
Jeandri Robertson, Elsamari Botha, Caitlin Ferreira   +2 more
exaly  

The Effect of Satisfaction and Brand Connection to Brand Love

Advances in Economics, Business and Management Research, 2022
Mohammad Eko Fitrianto, Suhartini Karim, Muchsin Saggaff, null Sulastri, Zakaria Wahab, Welly Nailis   +5 more
openaire   +1 more source

The Phenomenon of Brand Love: A Systematic Literature Review

Journal of Relationship Marketing, 2020
Sabyasachi Patra
exaly  

From brand love to brand divorce

2016
Sussie Morrish, Girish Prayag, Matthew Nguyen   +2 more
openaire   +1 more source

Brand love and positive word of mouth: the moderating effects of experience and price

Journal of Product and Brand Management, 2016
Heikki Karjaluoto, Juha Munnukka
exaly  

What is Love? Investigating Consumers' Love for their Brands

2009
Bauer, Hans H., Heinrich, Daniel, Albrecht, Carmen-Maria   +2 more
openaire   +4 more sources

The role of brand love in consumer‐brand relationships

Journal of Consumer Marketing, 2013
Dwight Merunka
exaly  

Antecedents and consequences of destination brand love — A case study from Finnish Lapland

Tourism Management, 2018
Kaisa Aro, Kati Suomi, Saila Saraniemi   +2 more
exaly  

Using the theory of planned behaviour to understand brand love

Journal of Product and Brand Management, 2017
Sabrina M Hegner, Anna Fenko
exaly