Results 181 to 190 of about 496,034 (199)

You’re so lovable: Anthropomorphism and brand love

Journal of Brand Management, 2014
Philipp A Rauschnabel
exaly  

How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity

Journal of Retailing and Consumer Services, 2020
Jian Mou, Yenchun Jim Wu, Fei Zhou
exaly  

‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love

Journal of Marketing Management, 2019
Narissara Palusuk, Bernadett Koles, Rajibul Hasan   +2 more
exaly  

Brand communities’ relational outcomes, through brand love

Journal of Product and Brand Management, 2019
Arnaldo Coelho, Cristela Maia Bairrada
exaly  

Two studies of consequences and actionable antecedents of brand love

Journal of Brand Management, 2010
Lars Bergkvist, Tino Bech-Larsen
exaly  

The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Management Decision, 2017
Chao-Chin Huang
exaly  

Brand love in progress – the interdependence of brand love antecedents in consideration of relationship duration

Journal of Product and Brand Management, 2015
Frederik Meyer
exaly  

Antecedents and consequences of brand love

Journal of Brand Management, 2012
Sanjit Kumar Roy, Abhigyan Sarkar
exaly  

Psychological mechanisms of brand love and information technology identity in virtual retail environments

Journal of Retailing and Consumer Services, 2019
Tseng-Lung Huang
exaly  

Hardwired to love brands

Young Consumers, 2008
openaire   +1 more source