Neural Signatures of Emotion: EEG-based Insights into Love and Excitement in Advertising. [PDF]
Ann NeurosciTs S, Gupta SK, Laishram L.
europepmc +1 more source
Does the CEO's Attention Affect How Well the Firm Performs Environmentally?
Business Strategy and the Environment, EarlyView.ABSTRACT This study explores whether CEOs' environmental attention (CEA) enhances firms' environmental performance. Drawing on attention‐based and upper echelons theories, which emphasize that executives' cognitive focus shapes organizational outcomes, we argue that CEOs who devote greater attention to environmental issues are more likely to integrate ...
Salah Aldain Abdullah Alshorman +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley +1 more source
Digital Marketing Tactics, Non-Compliance With the International Code of Marketing of Breastmilk Substitutes and Legal Breaches of Code-Based Legislation by the Commercial Milk Formula Industry in Central America and the Caribbean. [PDF]
Matern Child NutrMazariegos M +3 more
europepmc +1 more source
Issue Construals and Corporate Water Stewardship
Business Strategy and the Environment, EarlyView.ABSTRACT In the face of mounting environmental and social pressures, the importance of responsible corporate water stewardship (CWS) should be evident, yet not all businesses are taking water management issues seriously. The aim of this study is to explore why differences in CWS persist, especially within industries facing similar resource challenges ...
Daina Mazutis +3 more
wiley +1 more source
Online shopping motivations and behavioral heterogeneity of digital nomads in livestream e-commerce: the moderating role of celebrity worship. [PDF]
Front PsycholSun B, Ke W.
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Ecotourism encourages environmentally friendly travel; however, little is known about the underlying value systems influencing travelers' choices and actions. This study uses a mixed‐method methodology that combines post hoc qualitative analysis with a large‐scale quantitative survey to examine the influence of multiple value dimensions on ...
Yuemeng Ge +4 more
wiley +1 more source
The Paradox in AI Influencer Engagement: A Dual Path to Psychological Need Satisfaction and Frustration. [PDF]
Behav Sci (Basel)Park HE.
europepmc +1 more source
Behavioral Sciences &the Law, EarlyView.ABSTRACT This is a retrospective case study of an antisemitic lone actor terrorist who completed the deadliest attack against the Jewish community in American history. The analysis through the lens of the Terrorist Radicalization Assessment Protocol (TRAP‐18) finds that 72% of the warning indicators were present, including four proximal warning ...
Molly Amman, Julia Kupper, J. Reid Meloy
wiley +1 more source
Transforming PrEP marketing: understanding the place of PrEP in the hearts and minds of adolescent girls and young women in sub-Saharan Africa. [PDF]
J Int AIDS SocDonaldson EL +5 more
europepmc +1 more source