Results 191 to 199 of about 496,034 (199)

The relationship between brand love and actual brand performance

International Marketing Review, 2016
Lia Zarantonello, Silvia Grappi
exaly  

The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence

International Journal of Hospitality Management, 2018
Aikaterini Manthiou, Juhee Kang
exaly  

THE INFLUENCE OF DESIGN ON LUXURY BRAND LOVE

Global Fashion Management Conference, 2018
Hemonnet-Goujot, Aurélie, Valette-Florence, Pierre   +1 more
openaire   +2 more sources

Love becomes hate? or love is blind? Moderating effects of brand love upon consumers’ retaliation towards brand failure

Journal of Product and Brand Management, 2020
exaly  

Brand Love is not Enough

2018
openaire   +1 more source

The Crisis of Love in Dionne Brand’s Love Enough

2019
openaire   +1 more source

Place brand love

openaire   +1 more source

Things We Love, Brand Love, and the Self

openaire   +1 more source

Love Actually? Investigating Consumers’ Brand Love

2010
openaire   +1 more source