Results 11 to 20 of about 493,206 (299)
DeReMa (Development Research of Management): Jurnal Manajemen, 2021 The purpose of this research is to test the effect of brand experience on brand loyalty, brand experience on brand love, brand love on brand loyalty, and brand love in mediating the influence of brand experience on brand loyalty.
Stefany Stefany +2 more
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Brand Love and Brand Forgiveness: An Empirical Study in Turkey
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2022 Brand love is an interesting and important concept that required further research in brand management. This study tested the impacts of consumer attitudes, subjective norms, and brand anthropomorphization on brand love and brand forgiveness in the ...
Merve Yanar Gürce, Petek Tosun
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PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND TRUST TERHADAP BRAND LOYALTY PADA KONSUMEN KOBER MIE SETAN
E-Jurnal Manajemen, 2022 Brand loyalty adalah keterikatan yang dimiliki pelanggan terhadap suatu merek, memotivasi pelanggan untuk menunjukkan perilaku pembelian yang konsisten dari merek yang disukai.
Ade Mela Dewi Dirayani, Kastawan Mandala
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Meningkatkan Loyalitas Merek Dengan Pengalaman Merek Melalui Cinta Merek dan Kepercayaan Merek
Jurnal Ilmiah Manajemen dan Bisnis, 2022 Purpose- The purpose of this study was to examine and analyze the effect of brand experience on brand loyalty through brand love and brand trust The study uses a descriptive quantitative method with a causal approach.Methodology - The research method ...
Lailatul Qomariyah, Didit Haryadi
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Journal of Indonesian Economy and Business, 2023 Purpose: Local fashion brands are an important issue for millennial consumers. To create their love of local fashion brands, social media marketing is necessary. The study also examines brand love's effects on local fashion brands' centrality.
Iin Mayasari +4 more
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Consumption authenticity in the age of the sharing economy: the keys to creating loyal customers who love your brand [PDF]
, 2019 Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel
Hanks, L., Mody, Makarand
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What is love? Exploring the meaning of brand love and its role in determining brand loyalty
Multidisciplinary Business Review, 2020 This paper measures brand love of smartphones in a specific cultural context. It assesses and compares the effects of brand love and satisfaction on brand loyalty and positive word-of-mouth.
Chantal Mahlke +2 more
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Do you love me? The relationship between sport-related branded entertainment and brand love
Cogent Business & Management, 2022 Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and provides a ...
Hildegard Liebl +3 more
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Majalah Ilmiah Bijak, 2023 The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 ...
Murti Wijayanti +2 more
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What Makes a Customer Brand Citizen in Restaurant Industry
Frontiers in Psychology, 2022 Due to the crucial role of customers’ brand citizenship behaviors on brand strength, this study explored the relationship between brand uniqueness, brand credibility, brand intimacy, brand love, and brand citizenship behavior in Taiwan’s restaurant ...
Hua Han +3 more
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