Results 31 to 40 of about 923,562 (204)
The Spirit of Society Journal: International Journal of Society Development and EngagementUnderstanding the factors that influence brand loyalty is crucial because it enables businesses to devise effective strategies to retain customers, enhance customer satisfaction, and ensure long-term profitability.
Sengguruh Nilowardono +3 more
doaj +1 more source
MIXUE'S SURABAYA BRAND IMAGE, PRODUCT QUALITY, BRAND LOVE AND LOYALTY INFLUENCE
Research in Management and Accounting, 2023 The purpose of this research is to test the influence analysis of Brand Image and Product Quality on Brand Love and Brand Loyalty Mixue in Surabaya. The sampling technique used non-probability sampling with purposive sampling method.
Jonathan Felix Alfredo Samekto +2 more
doaj +1 more source
Jurnal Minfo Polgan, 2023 Perkembangan pariwisata di Indonesia berkembang sangat pesat karena Indonesia memiliki banyak tempat wisata menarik dan oleh-oleh khas Indonesia. Oleh karena itu, tujuan dari riset penelitian ini ialah untuk mengidentifikasikan apakah Kualitas Terpercaya, Kepuasan Merek, Kesadaran Merek, Cinta Merek, dan Kepercayaan Merek mampu mempengaruhi loyalitas ...
Nuzula Agustin, Isnaini +6 more
openaire +2 more sources
THE ROLE OF BRAND LOVE IN MEDIATING EFFECT OF BRAND EXPERIENCE AND BRAND TRUST ON BRAND LOYALTY: A CASE STUDY ON OVO APPLICATION USERS IN DENPASAR CITY, INDONESIA [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2022 The purpose of this research is to examine and explain the role of brand love in mediating the effect of brand experience and brand trust on brand loyalty of OVO users. Determination of the sample using a non-probability sampling method, namely purposive
Winanda I P.A.D., Giantari I G.A.K.
doaj
Pengaruh Brand Personality, Brand Love dan Brand Image Terhadap Brand Advocacy
ARBITRASE: Journal of Economics and Accounting, 2023 This study aims to find out how brand personality, brand love and brand image influence brand advocacy (a case study on wardah cosmetics reviewers in the female daily forum). By using a quantitative method, data from this study were collected from consumers or users of some think skincare products. The sampling technique used a non-probability sampling
Oktaviya Rahmawati, Kuwat Riyanto
openaire +1 more source
Does Brand Love Last Forever? : A Study on Turkey’s Lovemarks
Emerging Markets Journal, 2021 Brand love has become an important concept in both the academic and business worlds. There are some studies in the literature conducted on consumers regarding the brand love, but no study focuses on brands that consumers are in love with.
Ayben Ceyhan, Uğur Yozgat
doaj +1 more source
Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2023 This study investigates the moderator role of brand dependence (BD), the mediator role of brand prestige (BP), and brand credibility (BC) in the relationship between brand experience (BE) and brand love (BL) within the framework of consumer-brand relationship theory.
Abdulbaki BARAN, Aydın KAYABAŞI
openaire +1 more source
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Psychology & MarketingMarketers use augmented reality (AR) to place virtual brand‐related information into a consumer's physical context. Grounded in the literature on AR, brand love, metaphor theory, and closeness as interpreted by the neural theory of language, the authors ...
P. Rauschnabel +3 more
semanticscholar +1 more source
Brand Gravity-Resonance Capability on Brand Love: a Resource-Advantage theory Perspective
Media Ekonomi dan Manajemen, 2022 This research intends to explore the experience of using brands in the past to increasingly love product brands through brand gravity-resonance capability, especially in the competition of the multi-business product sector. The novelty of this study lies
Roymon Panjaitan, Farida Indriani
doaj +1 more source
Gadjah Mada International Journal of Business, 2022 Loyalty is an essential asset for a particular brand to maintain excellent relationships with its customers and secure its continuing long-term business.
Raden Bernard Eka Hutomo Putra Maduretno +1 more
doaj +1 more source