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Brand Management and Strategies Against Counterfeits [PDF]

Journal of Economics & Management Strategy, 2014
In this paper, I provide a theory for brand‐protection strategies to reduce counterfeiting under weak intellectual property rights. My theoretical framework has general implications for endogenous sunk cost investments as a means of deterring counterfeiters.
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The Role of Store Brand Spillover in a Retailer's Category Management Strategy

SSRN Electronic Journal, 2017
Problem definition: We study a retailer’s category management strategy and interactions with its supply chain partners in a setting in which increasing the store brand (SB) market share in a focal category improves the retailer’s overall profitability by creating demand spillover to other categories.
Yasin Alan, Mümin Kurtulus, Chunlin Wang   +2 more
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Brand strategies and market-driven management

2018
An enterprise inspired by a market-based business approach is better able to understand and relate to the market through defining and anticipating the consumption trends and competitive horizons. With marketdriven management, companies focus their efforts on identifying what their customers value, thereby capitalising on the system of intangible ...
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Considerations in Managing B2B Brand Strategies [PDF]

Romanian Statistical Review Supplement, 2014
Brand is one of the most effective communication tools available but often it is not used that carefully in companies. Brands creation is a long term investment to increase shareholder value. Brand strategy, part of brand five steps process, needs to build on the positioning, mission, value proposition, promise and frame.
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Managing Luxury Brands: Strategies in Brand Management

The definition of luxury is in a state of constant flux, evolving from a realm of opulence and exclusivity to an industry increasingly characterized by a process of ‘democratization’ and the use of innovative marketing and branding strategies. This ongoing evolution in the meanings commonly attributed to luxury has sparked ongoing debates in the field,
Murtas, Gabriele, Christodoulides, George   +1 more
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Strategies for Managing Personal Brand Equity

2020
Once a brand has been established, it must be maintained like a business with the charisma of a person. People reach the pinnacle of their success when they are known outside of the circles in which they operate. Corporations are at the top of their game when they can find ways to continually grow.
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Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies

California Management Review, 1999
Effective brand management requires taking a long-term view of marketing decisions. Managing brands for the long run involves reinforcing brands or, if necessary, revitalizing brands. Reinforcing brands involves ensuring innovation in product design, manufacturing, and merchandising and ensuring relevance in user and usage imagery.
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Retail Marketing Strategies and Brand Management

International Journal of Social and Organizational Dynamics in IT, 2016
This article aims to provide a critical review of the published literature related to retail marketing strategies and brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail marketing strategies and technological utilization; international retail marketing strategies in the global retail
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Effective Brand Managers: Integrate Digital Marketing Strategies into Overall Brand Management Plans

International Journal of Research and Innovation in Social Science
Organization can achieve significant success by using different digital platforms, particularly social media for branding. This research paper focuses on how brand managers implemented digital marketing strategies in today’s world for brands and organizations as a whole.
Ireen Rahman, Md. Asmaul Hossain
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Development strategy and brand management

2022
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