Brand management strategy - Open Access .click

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The Strategy of Managing Long-Run Brands for Korean circumstances: Brand Icon Strategy

Journal of Product Research, 2007
null 이형진, null 조영식
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Building a brand in digital media (Brand awareness and brand management with interactive agencies and their strategies)

2021
Arka Plan: Önce tüm çözümleri, araç ve yöntemleri de dahil olmak üzere mevcut dijital medya kullanımının kritik noktalarını öğrenmek ve tüm çözümler için kullanılan araç ve yöntemleri tanımak için mevcut kaynaklardan literatür taraması yapılmıştır.
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Luxury Relationship Branding: Heart-Winning Strategies for Brand Managers and their Corporations

2014
Using the five emotional facets that characterize the relationships salespeople have with their brands, in this chapter I provide 18 heart-winning strategies. Together they form the Luxury Relationship Branding — Strategies. Putting these in place, managers can bind the sales force even more closely to brands and corporations without necessarily ...
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The Impact of Sustainable Management Strategies of Sports Apparel Brands on Brand Reliability and Purchase Intention through Single Person Media during COVID-19 Pandemic: A Path Analysis

Sustainability, 2022
Taerin Chung
exaly

Brand Management Strategies and Challenges

2020
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Manufacturer’s channel strategy with retailer’s store brand

International Journal of Production Research, 2021
Huaming Song, Jing Chen
exaly

‘Branding in Action: Cases and Strategies for Profitable Brand Management’

Journal of Brand Management, 1994
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Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand

Quantitative Marketing and Economics, 2005
Richard Staelin, Eunkyu Lee, Rex Du
exaly

Development strategy and brand management

2000
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