Results 271 to 280 of about 11,485,627 (280)

Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

Journal of Marketing Research, 2010
Michel Wedel, Rajeev Batra, Peter Lenk
exaly  

The Study on Employer Brand Strategy in Private Enterprises from the Perspective of Human Resource Management

Energy Procedia, 2011
Xi Li
exaly  

Communication message strategies for brand extensions

Journal of Product and Brand Management, 2003
Joo Young Kim
exaly  

Building brand commitment: A behavioural approach to internal brand management

Journal of Brand Management, 2005
Christoph Burmann
exaly  

Brand Orientation – A Strategy for Survival

Journal of Consumer Marketing, 1994
Mats Urde
exaly  

Shareholder-value-based brand strategies

Journal of Brand Management, 2001
P Doyle
exaly  

Media Branding: A Strategy to Align Values to Media Management?

2017
Siegert, Gabriele, Hangartner, Stefanie A   +1 more
openaire   +1 more source

Hotel brand portfolio strategy

International Journal of Contemporary Hospitality Management, 2015
Yao-Chin Wang
exaly  

Brand intergrity as a management strategy.

Caring : National Association for Home Care magazine, 2006
openaire   +1 more source

Branding Strategies in Cultural Industry Management

Media and Communication Research
openaire   +1 more source