Results 261 to 270 of about 11,485,627 (280)

Strategy and Management of Industrial Brands

2001
openaire   +1 more source

The Role of Store Brand Spillover in a Retailer’s Category Management Strategy

Manufacturing and Service Operations Management, 2019
Yasin Alan, Mumin Kurtulus
exaly  

Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management

Journal of Place Management and Development, 2017
Sebastian Zenker, Erik Braun
exaly  

Managing co-branding strategies: Global brands into local markets

Business Horizons, 2002
Abratt, Russell, Motlana, Patience
openaire   +2 more sources

Brand management in the era of fake news: narrative response as a strategy to insulate brand value

Journal of Product and Brand Management, 2019
Adam Mills
exaly  

Exploring sport brand development strategies to strengthen consumer involvement with the product – The case of the Australian A-League

Sport Management Review, 2014
Thilo Kunkel, Jason P. Doyle, Daniel C Funk   +2 more
exaly  

Corporate Strategy and Corporate Branding: Reference Frame and Examples of Integrated Corporate Strategic & Brand Management (CS&BM)

Management for Professionals, 2015
Holger J. Schmidt
exaly  

Strategy Changes, Flexibility and Brand Management

2014
Christoph Burmann, Rico Piehler, Antje Löwa   +2 more
openaire   +1 more source

Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration

California Management Review, 2012
John M T Balmer
exaly  

International strategies of emerging market firms: Standardization in brand management revisited

European Journal of Marketing, 2010
Cengiz Yilmaz
exaly