Results 91 to 100 of about 180,484 (281)
Applying branding theory to political marketing : a pilot study : a thesis presented in partial fulfilment of the requirements for the degree of Master of Communications in Marketing Communication at Massey University, Palmerston North, New Zealand [PDF]
, 2018 Recent developments in the research field of political marketing highlights the growing importance and application of branding to politics. However, despite recent advancements in the research field of customer-based brand equity, the methods used to ...
Kooyman, Caitlin
core
Passion with Purpose A Case Study of St. Jude Children’s Research Hospital [PDF]
, 2018 St. Jude Children’s Research Hospital is “leading the way the world understands, treats, and defeats childhood cancer and other life threatening diseases” (St. Jude Children’s Research Hospital). Fifty-five years ago when St.
Favuzza, Allyson
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Moving beyond neurophobia to cultivate the neuroquisitive learner
Anatomical Sciences Education, EarlyView.Abstract “Neurophobia,” a pervasive fear of the neurological sciences, poses a significant barrier in medical education, affecting learners and physicians worldwide. Its consequences are far‐reaching, contributing to a limited neurology workforce and diminished confidence among non‐specialists in managing neurological conditions.
Joanna R. Appel +1 more
wiley +1 more source
Exploring the Local Market for Uplifting Sri Lankan Tea Industry: A Case of Local Tea Consumers
Икономика и управление на селското стопанство, 2021 Sri Lankan tea industry has been mainly focused on the international market from its inception. Still sufficient attention is not paid to develop the local tea market within Sri Lanka.
Dhilushi S. Dharmathilake +3 more
doaj
Identifying and ranking factors affecting branding and brand equity from the perspective of employees with Fuzzy Delphi [PDF]
Iranian Journal of Insurance ResearchBACKGROUND AND OBJECTIVES: In today’s highly competitive environment, branding has become one of the most critical strategic factors for the success of companies across diverse industries.
Masoud Taheri Vesiesari +2 more
doaj +1 more source
Journal of Analytical Methods in Chemistry, 2020 The present work proposes a simple method for direct determination of Cu and Mn in commercial fruit juices and nectars by graphite furnace atomic absorption spectrometry (GF AAS).
Pamela S. M. Rocha +2 more
doaj +1 more source
Advertising and Culture: Variations on the Theme of Individualism in Korean and American Magazine Advertising [PDF]
, 2000 Social scientists regard the U.S. and the Republic of Korea as countries with opposing cultural values. Given this contrast, the advertising of each culture is expected to differ.
Kim, Hoh, Wolburg, Joyce M.
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Anatomical Sciences Education, EarlyView.Abstract The topics of ethics and professionalism in anatomy have only recently gained prominence within the discipline, reflecting trends in medical and health professions education and an increasing awareness of societal expectations around the use of the dead.
Jon Cornwall +2 more
wiley +1 more source
Journal of the Association for Information Science and Technology, EarlyView.Abstract This paper reports on findings from 15 semi‐structured interviews with LGBTQIA+ individuals within the United States who have experienced the loss of one or more LGBTQIA+ information spaces. The paper specifically focuses on how such losses occurred and the information transitions experienced by the participants in response to this loss ...
Travis L. Wagner, Vanessa L. Kitzie
wiley +1 more source
Religions, 2019 Our public square is in need of much refurbishment, if not reconstruction. Access for many seems barred by various ideological platforms and walls. Some are deemed too much of this, another too much of that: liberal, religious, anti-Trump, anti-Brexit ...
Peter Admirand
doaj +1 more source