Results 71 to 80 of about 181,245 (295)
Cogent Business & ManagementThis research explores the relationship between liquor brand representatives and bartenders, its effects on the bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective.
Lauren Wagn, Sara Penner
doaj +1 more source
From Saul Bass to participatory culture: Opening title sequences in contemporary television series
NECSUS, 2016 In the contemporary media landscape the opening title sequence continues to provide its traditional, paratextual function by introducing a storyworld, orienting the spectator, and managing expectations.
Valentina Re
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Effect of Celebrity Credibility on Brand Passion and Brand Loyalty
Global Management Sciences ReviewThe objective of this study is to assess how celebrity credibility influences brand passion and brand loyalty. Various statistical techniques were employed, including structural equation modeling, descriptive analysis, correlation, regression, reliability, and frequency analyses.
Zargham Ullah Khan +2 more
openaire +1 more source
Pakistan Journal of Commerce and Social SciencesThe importance of brand personality congruence (BPC), brand attachment (BA) and brand love (BL) in the luxury marketing is paramount. Still, their relationships in enhancing the customers obsessive passion (OP) and compulsive buying behavior (CBB) through the moderating role of materialism remains tenuous in luxury branding. Addressing these gaps, this
Attiq, Saman +3 more
openaire +2 more sources
Luxury perfume brands: Consumer Brand Relationship and the mature consumer [PDF]
, 2016 The heritage of luxury fashion perfume brands dates back to the early twentieth century with the first branded perfume, Rosine, being launched by French couturier Paul Poiret’s.
Carey, Lindsey +2 more
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American Journal of Community Psychology, EarlyView.Abstract In Santa Barbara County, the Youth Empowerment Services (YES) Program brought together several government and community‐based organizations, as well as a university‐based evaluation team, to provide pre‐adjudication diversion to youth ages 12 to 17.
Angela Pollard +7 more
wiley +1 more source
Kelaniya Journal of ManagementEvangelism marketing (EM) generates robust emotional links towards a Brand. Evangelism marketing creates a strong emotional connection between the brand and the consumer by uplifting brand loyalty (BL) through leveraging passion and encouragement.
Shehani, S.A.C., Fernando, P.I.N.
doaj +1 more source
Find Your Park Friday: For the Love of Nature
, 2016 The Civil War Institute will be celebrating the National Park Service Centennial this spring with its brand new “Find Your Park Friday” series. Inspired by the NPS #FindYourPark campaign, the series will challenge our fellows to share their experiences ...
Lauck, Jeffrey L.
core
Spartan Daily April 13, 2010 [PDF]
, 2010 Volume 134, Issue 36https://scholarworks.sjsu.edu/spartandaily/1251/thumbnail ...
San Jose State University, School of Journalism and Mass Communications
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The psychosocial toll of Dublin III on asylum seekers in the Netherlands
American Journal of Community Psychology, EarlyView.Abstract The Dublin III Regulation determines which EU Member State is responsible for examining asylum claims, but its implementation carries significant consequences for those subjected to it. This study examines how Dublin III, as implemented in the Netherlands, affects asylum seekers' psychosocial wellbeing using Silove′s Adaptation and Development
Imen El Amouri
wiley +1 more source