Results 91 to 100 of about 181,245 (295)
Revista Internacional de Folkcomunicação, 2017 Folkmarketing becomes extremely current when it comes to market-oriented marketing and horizontal marketing because it aims to communicate and satisfy consumers' needs and desires through the use of appropriations of popular culture. The article proposes
Simone Maria da Conceição +1 more
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ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP [PDF]
The objective of the article is to investigate the structure of individual’s emotional relationship with any brand, associated antecedents and consequences based on prior literature review.
Abhigyan SARKAR
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Unleashing Potential: 2014 Impact Report [PDF]
, 2014 This report addresses the positive impact that Social Venture Partner has on communities around the world, individuals and organizations that drive ...
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Angewandte Chemie International Edition, EarlyView.Technetium alkyne complexes have eluded isolation for decades with the only indicators for their existence being the isolation of vinylidene carbenes or their follow‐up reaction products despite plentiful of reports for neighboring elements. Stable, crystalline Tc(III) and Tc(V) alkyne complexes (and their Re analogs) have now been prepared and fully ...
Maximilian Roca Jungfer +5 more
wiley +1 more source
Exploring the commercial value of social networks: enhancing consumers’ brand experience through Facebook pages [PDF]
, 2014 Purpose – The purpose of this paper is to understand the factors which impact upon the consumers’ willingness to utilise company Facebook pages and e-word-of mouth by proposing and testing a conceptual framework which is inspired by theories in ...
Chen, Hsin +4 more
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The Anatomical Record, EarlyView.Abstract The Late Triassic–Early Jurassic fissures of the Bristol Channel area (southwest England and south Wales) are renowned for their diverse vertebrate faunas. These assemblages have yielded an array of predominantly small‐bodied forms that are crucial to our understanding of the early evolution of several major tetrapod clades.
Ewan H. Bodenham +4 more
wiley +1 more source
Social media for brand image manipulation: an automotive industry applied approach [PDF]
Scientific Journal of the Military University of Land ForcesThe paper illustrates how social media marketing and analytics can assist businesses in achieving branding objectives by increasing their social media impact through advertising, getting social, using appropriate keywords, and creating effective and ...
Dimitrios Vagianos
doaj +1 more source
Branding the Games: Commercialism and the Olympic City [PDF]
, 2009 This chapter examines the role of branding and sponsorship in the Olympic games - with particular reference to the urban. The chapter identifies tensions between Olympic values, branding activities and a projected legacy.
MacRury, Iain
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Moving beyond neurophobia to cultivate the neuroquisitive learner
Anatomical Sciences Education, EarlyView.Abstract “Neurophobia,” a pervasive fear of the neurological sciences, poses a significant barrier in medical education, affecting learners and physicians worldwide. Its consequences are far‐reaching, contributing to a limited neurology workforce and diminished confidence among non‐specialists in managing neurological conditions.
Joanna R. Appel +1 more
wiley +1 more source
Exploring the Local Market for Uplifting Sri Lankan Tea Industry: A Case of Local Tea Consumers
Икономика и управление на селското стопанство, 2021 Sri Lankan tea industry has been mainly focused on the international market from its inception. Still sufficient attention is not paid to develop the local tea market within Sri Lanka.
Dhilushi S. Dharmathilake +3 more
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