Results 141 to 150 of about 181,245 (295)
Elements of Creativity: A Study of the Dimensions that Make for an Effective Advertisement [PDF]
, 2018 The advertising world is made up of many facets, such as creativity, networking, and thought leadership. At the center of these processes lies advertising creativity, a term used to describe an ad or element of an ad that is particularly novel and ...
Johnson, Amanda
core +1 more source
A Decision‐Making Model for Implementing Green Technology in Sustainable Building Projects
Business Strategy and the Environment, EarlyView.ABSTRACT Green technology (GT) adoption is pivotal for reconciling environmental stewardship with economic viability in the built environment, particularly in resource‐constrained emerging economies. However, empirical evidence on how specific GT drivers actively mitigate adoption barriers remains scarce.
Abdelazim Ibrahim +5 more
wiley +1 more source
Using Communications to Promote Training within the Non-Profit Sector [PDF]
, 2019 The influence of a non-profit organization is often subdued by the lack of skills, knowledge, and capability of the workers and volunteers that flood their sector. This is due to a lack of training and development of both potential and current employees (
Chick, Hannah
core +1 more source
Connecting Thoughts and Actions: A Managerial Process Model on Circular Business Model Innovation
Business Strategy and the Environment, EarlyView.ABSTRACT Addressing environmental grand challenges such as resource scarcity requires circular business model innovation (CBMI) that enables firms to efficiently close and slow resource cycles through novel activity systems. Drawing on a grounded theory approach based on 59 in‐depth interviews with top managers from Swiss SMEs, we developed a process ...
Fabian Takacs, Karolin Frankenberger
wiley +1 more source
Advertising and Culture: Variations on the Theme of Individualism in Korean and American Magazine Advertising [PDF]
, 2000 Social scientists regard the U.S. and the Republic of Korea as countries with opposing cultural values. Given this contrast, the advertising of each culture is expected to differ.
Kim, Hoh, Wolburg, Joyce M.
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The increasing popularity of ecotourism in regions like Central America and the Caribbean, particularly in the Dominican Republic, necessitates a deeper understanding of how these businesses can integrate innovation with environmental sustainability.
Hayrold José Ureña‐Espaillat +2 more
wiley +1 more source
Imagining, making and marketing [PDF]
Working for an organisation that needs to fund its breeding from plant royalties presents some stiff challenges.
Hop, M.E.C.M.
core +1 more source
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
THIS LAND IS YOUR LAND-THE LANDCARE MOVEMENT [PDF]
Land Economics/Use,
Richards, Bill
core +1 more source
Racism at Work: A Critical Qualitative Investigation
The Career Development Quarterly, EarlyView.ABSTRACT An area of life that is profoundly impacted by anti‐Black racism is the world of work. Black Americans face persistent barriers from hiring to wage inequality to everyday mistreatment. In response, we conducted a critical qualitative investigation to explore how racism manifests in workplaces, uncover overlooked aspects of Black Americans ...
Michael Gordon +3 more
wiley +1 more source