Results 131 to 140 of about 14,960 (305)
Brand and marketing: building a brand’s personality
, 2011 This chapter argues that a brand is far more than a name or a logo: it is a complex system of tangible and intangible values that creates value for both the firm and the consumer. In markets where products increasingly resemble one another, differentiation relies primarily on brand perception and personality.Brands operate at the core of perceptual and
openaire +2 more sources
Arthritis Care &Research, EarlyView.Objective The objective of this article is to identify perceptions of patients with systemic lupus erythematosus (SLE) regarding artificial intelligence (AI)–based online symptom assessment tools, and the potential of these tools to address diagnostic barriers.
Olivia A. Stein +7 more
wiley +1 more source
Administrative SciencesPersonal Branding (PB) has gained significant attention in recent years, especially in career advancement and business success. This study addresses the research gap in Personal Brand Equity (PBE) measurement by developing and validating a standardized framework. Using mixed-methods research combining interviews with 10 professionals and surveys of 396
Péter Szántó +2 more
openaire +3 more sources
Arthritis Care &Research, EarlyView.Objective Race and household income impact outcomes in patients with rheumatic conditions; however, their role in pediatric antineutrophil cytoplasmic antibody (ANCA)–associated vasculitis (AAV) remains poorly understood. We aimed to evaluate whether race and ethnicity and household income are associated with severe AAV disease and renal outcomes among
Roberto Alejandro Valdovinos +2 more
wiley +1 more source
Mediators of Development of Brand Personality in Iran Football League
Annals of Applied Sport Science, 2018 Background. Brand personality as a part of brand identity plays an important role in communications; if a brand has no personality, it cannot introduce itself and stay in the mind of the customer.
Fakhrossadat Tabatabaeian +2 more
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Arthritis Care &Research, EarlyView.Objective Although the definition of a gout flare is well established, the state of gout flare resolution has not yet been defined. This study aimed to explore patients’ experiences and perceptions of gout flare resolution. Methods Semistructured interviews were conducted with 24 people with gout, guided by open‐ended questions exploring their ...
Sarah Stewart +5 more
wiley +1 more source
Towards Defect Phase Diagrams: From Research Data Management to Automated Workflows
Advanced Engineering Materials, EarlyView.A research data management infrastructure is presented for the systematic integration of heterogeneous experimental and simulation data required for defect phase diagrams. The approach combines openBIS with a companion application for large‐object storage, automated metadata extraction, provenance tracking and federated data access, thereby supporting ...
Khalil Rejiba +5 more
wiley +1 more source
, 2009 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This research recommends a new approach to brand strategy for Korean professional football teams, focusing on the relationships between team brand identity ...
Koo, Ja Joon
core
The role of brand trust within related and unrelated brand extension activities : a consumer perspective [PDF]
, 2003 The research examines the structure of consumer-brand `trust', and the concept's role within brand extension evaluation decisions, an association largely neglected within existing consumer brand extension literature.
Reast, Jon David
core
تحقیقات بازار یابی نوین, 2014 Brand personality has an important role in business success, enhancing perceived value, creating strong relation with costumer, loyalty and repurchase intention. Current research has investigated the effect of brand personality of Saman Insurance Company
hashem aghazadeh +2 more
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