Does gender matter? Exploring the brand personality–loyalty relationship in the Indian FMCG market
Cogent Business & ManagementIn today’s competitive and emotionally driven FMCG market, understanding how brand personality shapes consumer loyalty is vital. This study explores the impact of five brand personality dimensions – sincerity, excitement, competence, sophistication, and ...
Yogesh Mahajan +4 more
doaj +1 more source
Analyzing the Effect of Brand Personality and Brand Experience on Customer Loyalty (a Study of Samsung Galaxy Smartphone) [PDF]
, 2016 Marketing in its course of development is in a phase in which the organizations are no more only thinking of finding new customers, and nowadays one of the most important goals of marketing is demand management through pushing customers up the loyalty ...
Tamalero, F. (Feiby) +1 more
core
Arthritis Care &Research, Accepted Article.Objective We developed a novel EHR sidecar application to visualize key rheumatoid arthritis (RA) outcomes, including disease activity, physical function, and pain, via a patient‐facing graphical interface designed for use during outpatient visits (“RA PRO dashboard”).
Gabriela Schmajuk +16 more
wiley +1 more source
Mediators of Development of Brand Personality in Iran Football League
Annals of Applied Sport Science, 2018 Background. Brand personality as a part of brand identity plays an important role in communications; if a brand has no personality, it cannot introduce itself and stay in the mind of the customer.
Fakhrossadat Tabatabaeian +2 more
doaj
ANALISIS PENGARUH BRAND PERSONALITY DAN GAYA HIDUP METROSEKSUAL KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP MEN’S DI JAKARTA (SURVEI PADA PENGUNJUNG OUTLET THE BODY SHOP GRAND INDONESIA JAKARTA) [PDF]
, 2013 Oki Indah Lestari, 2013; Analysis on Influence of Brand Personality and Metrosexual Lifestyle towards Customer’s Purchase Decision of The Body Shop Men’s Products in Jakarta (Survey on Visitors of The Body Shop Grand Indonesia, Jakarta) The ...
LESTARI, OKI INDAH
core
Addressing Economic Insecurities Can Improve Patient‐Reported Outcomes in Lupus
Arthritis Care &Research, Accepted Article.Background Economic insecurities, such as food, housing, transportation, and financial challenges, are modifiable risk factors and influence patient‐reported outcomes (PROs) in systemic lupus erythematosus (SLE). We examined: 1) associations between economic insecurities and PROs; 2) the impact of screening and addressing economic insecurities during ...
Jay Patel +8 more
wiley +1 more source
Rethinking brand feminine dimension: brand femininity or brand femininities?. [PDF]
The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity ...
Azar, Salim, Darpy, Denis
core
Current Tracking Adaptive Control of Brushless DC Motors
International Journal of Adaptive Control and Signal Processing, EarlyView.In this paper, the current tracking for Brushless Direct Current motors is approached considering uncertainty in the parameters of the motor's model. An adaptive control scheme to compensate electrical parameters uncertainty is proposed without requiring any knowledge of the mechanical parameters.
Fernanda Ramos‐García +3 more
wiley +1 more source
تحقیقات بازار یابی نوین, 2014 Brand personality has an important role in business success, enhancing perceived value, creating strong relation with costumer, loyalty and repurchase intention. Current research has investigated the effect of brand personality of Saman Insurance Company
hashem aghazadeh +2 more
doaj
Halal brand and purchase intention of halal processed food in Malaysia: The influence of brand theory and religious commitment / Mahdi Borzooei [PDF]
, 2016 Halal is extended beyond religious values into the realm of business and trade and is fast becoming a global brand for both Muslim and non-Muslim consumers.
Borzooei, Mahdi
core