Results 11 to 20 of about 323,451 (283)
How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers [PDF]
Innovative Marketing, 2023 Promoting repurchase intention to existing consumers is a crucial advantage that helps businesses manage sufficient supply for their customers and ensure their business sustainability.
Long Kim +4 more
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Türkiye İletişim Araştırmaları Dergisi, 2021 Online TV streaming platforms are emerging markets. The assessment of customer-brand relations andbrand experiences on these platforms will be useful in developing, testing structural models, and examiningthe indirect-direct effects on brand loyalty ...
Namık Kemal Deveci +2 more
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The Effect of Marketing Mix and Reference Group on Chicken Nugget Preference Through Brand Image
Jurnal Manajemen & Agribisnis, 2023 Due to the increasingly fast-paced lifestyles and busy lives of urban citizens, the demand for chicken nuggets has continued to rise. This study aims to analyze the effect of the marketing mix (product, place, price, promotion) and the reference group on
R. Syaprudin +2 more
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Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia
Frontiers in Psychology, 2022 BackgroundIn recent years, technological advancements have increased the importance of innovation activities. Therefore, firms invest millions of dollars in innovation activities to ensure long-term business sustainability.
Lin Yi +2 more
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WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS, 2023 In this research, we examine the extent to which culture influences brand personality preference, based on specific personality dimensions. This research focuses on two main group-level cultures: individualists and collectivists. We introduce and examine the variations in preferences of Sincere, Competent, and Sophisticated brand personalities and how ...
Mirdaim Axhami, Loreta Axhami
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The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [PDF]
کاوشهای مدیریت بازرگانی, 2021 Today, businesses have particular attention to customer participation and their responsibility towards firms in order to increase their profits and market share.
Mostafa Ebrahimpour Azbari, +2 more
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Управленец, 2021 In the age of consumption, customers prefer high-quality and exclusively designed luxury brands. This trend is based on a variety of reasons, such as the manifestation of status and wealth, as well as positive emotions and symbolic power created by these
Esra Özkan Pir, Evrim Derinözlü
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Brand Preference of Smartphone
Indonesian Business Review, 2023 The research aims at finding out the factors that majorly influence the buying decision of a customer when choosing a Smartphone. This research used quantitative method. In this study populations for this people residing inside Kathmandu valley who were using mobile phones. The sample size of 270 respondents who were job holders and using mobile phones
Jitendra Prasad Upadhyay +1 more
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Evaluation of brand from the perspective of consumers [PDF]
Marketing (Beograd. 1991), 2016 Brand is extremely important intellectual property of a company. In order to attract new customers and keep as many existing ones, companies have to work continuously to improve the brand value, which ultimately leads to the market share, revenues and ...
Vranješ Marija +2 more
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Journal of Business & Banking, 2019 The purpose of this research is to determine the infulence of perceived quality, brand attitude and brand preference of the purchase intention frisian flag milk in Surabaya.
Febrina Prita Putriansari
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