Results 21 to 30 of about 323,451 (283)
The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes [PDF]
, 2020 This research explored the role of athlete on- and off-field brand image on consumer commitment toward the athlete and associated team, preference by the athlete’s sponsor, and the mediating effect of consumers’ self-brand connection on these ...
Agyemang, Kwame +3 more
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Etnocentrism effect in brand preferences
Pressacademia, 2018 Amaç- Günümüzde küreselleşmeyle beraber ürün çeşitliliği artmıştır. Buna ek olarak tüketim alışkanlıkları da değişmiştir. Tüketiciler, satın alma karar sürecinde birçok faktörden etkilenebilmektedir. Bu çalışmada tüketicilerin marka tercihlerinde ve markaların fonksiyonel ve sembolik özellikleri üzerinde etnosentrizmin etkisi incelenmiştir.Yöntem ...
ONEY, Mehmet, KARAARSLAN, Mustafa Halid
openaire +2 more sources
Management şi Marketing, 2022 Using research from brand roles and goal pursuit as our theoretical framework, we find that the type of goal pursuit influences how consumers respond to the brand role of leader (i.e., leader brand) vs. servant (i.e., servant brand). Two experiments show
Rai Dipankar +3 more
doaj +1 more source
The Mediating Effects of Brand Preference to Customer Satisfaction
Jurnal Manajemen, 2018 The purpose of this study is to analyze the influence of brand preference to customer satisfaction (advertiser). Samples consists of one hundred and twenty persons of decision makers of government advertisemen programs in various government agencies ...
Jasin Mochammad, Dytta Novrianda, P.Astuti, C.C. Widayati, A.Z.Arifin
doaj +1 more source
The Formation of Consumer Brand Preferences [PDF]
Annual Review of Economics, 2017 Brands and brand capital have long been theorized to play an important role in the formation of the industrial market structure of consumer goods industries. We summarize several striking empirical regularities in the concentration, magnitude, and persistence of brand market shares in consumer goods categories.
Bronnenberg, B.J.J.A.M., Dube, J.P.
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Journal of Open Innovation: Technology, Market and Complexity, 2021 The COVID-19 pandemic has dramatically changed people’s life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for
Wilert Puriwat, Suchart Tripopsakul
doaj +1 more source
Ambiguity Aversion And The Power Of Established Brands [PDF]
, 2007 This paper investigates situations where a sizeable sub-set of consumers prefer an inferior (dominated) offer made by an established brand to a superior (dominating) offer made by a less-established brand. Established brands are those for which consumers
Muthukrishnan, A. V., Wathieu, Luc
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Incongruence in Brand Names and Its Effect on Consumer Preference
Tržište, 2019 Purpose – Brand name is one of the determining factors of a brand’s success. Simple brand names capable of capturing consumers’ attention will make them easy to remember and get to perceive the brand.
Bagus Ibnu Utama, Ferdian Hendrasto
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Analyzing the relationship between consumer trust, awareness, brand preference, and purchase intention in green marketing [PDF]
International Journal of Data and Network Science, 2022 As part of their corporate social responsibility (CSR) and sustainable products, many big players in the industry have now reduced plastic through the design, manufacturing and packaging of products and their ultimate disposal.
Eddy Junarsin +6 more
doaj +1 more source
Consumer attitudes and preference exploration towards fresh-cut salads using best–worst scaling and latent class analysis [PDF]
, 2019 This research explored the preferences and buying habits of a sample of 620 consumers of fresh-cut, ready-to-eat salads. A best–worst scaling approach was used to measure the level of preference stated by individuals regarding 12 attributes for quality ...
Bargetto A. +5 more
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