Results 301 to 304 of about 26,185 (304)

The role of brand image congruity in Chinese consumers' brand preference

Journal of Product and Brand Management, 2012
Zhilin Yang
exaly  

Masstige as a mediator of the relationship between a typical user's image and brand preference

International Journal of Consumer Studies
Magdalena Kolańska-Stronka, Paweł Krása   +1 more
exaly  

The effect of customer participation on brand preference: Do hotel brand type and star rating matter?

Journal of Hospitality and Tourism Management
Lili Feng, Ying Wang
exaly  

Comments on "Sex and Brand-Preference"

Journal of Farm Economics, 1957
openaire   +2 more sources