Results 281 to 290 of about 26,185 (304)

Brand preference in Islamic banking

Journal of Islamic Marketing, 2011
PurposeUniversity students have a clear need for bank accounts as they have fees, expenses and cash needs. The usefulness of a current account is therefore pre‐evident and Islamic banks need to focus on their brand image and the services they offer. Indeed, understanding bank selection from Muslim customer's perspective can provide useful information ...
Khaliq Ahmad, Ghulam Ali Rustam, Michael M. Dent   +2 more
openaire   +1 more source

Brand preference being challenged

Journal of Brand Management, 2014
The past decade has witnessed significant shifts in both the macro and micro environments, which have impacted all forms of marketing. The main objective of this study is to examine whether consumers’ preference for manufacturer national brands today is as strong as it was, say, a decade ago.
Don E Schultz, Martin P Block, Vijay Viswanathan   +2 more
openaire   +1 more source

Brand Preferences and Simple Markov Processes

Operations Research, 1960
Brand preference information combined with a simple two-dimensional Markov process can be used to study characteristics of market dynamics. Advertising activity can be used to alter temporarily the brand preference structure of the consuming public. Such changes generate interesting transient conditions that can be studied mathematically.
openaire   +2 more sources

Physicians Prefer Brand Names

Journal of the American Pharmaceutical Association (Practical Pharmacy ed.), 1955
Abstract According to the director of prescription surveys for Abbott Laboratories, physicians choose brand names in preference to generic names to insure uniform quality and to meet Americans' preference for brand buying.
openaire   +1 more source

Fishbein and Brand Preference: A Reply

Journal of Marketing Research, 1972
The comments by Cohen, Fishbein, and Ahtola about the Bass and Talarzyk article [1] and the Sheth and Talarzyk article [4] are useful in clarifying distinctions between the concepts and measures implied by the Fishbein and Rosenberg models and the concepts and measures used in the two studies.
openaire   +1 more source

From Interactivity to Brand Preference: The Role of Social Comparison and Perceived Value in a Virtual Brand Community

Sustainability, 2021
Miao Li, Li Miao
exaly  

Brand preference: Combined effect of Brand image and Usage Preference

INTERNATIONAL JOURNAL OF ENGINEERING DEVELOPMENT AND RESEARCH
Bohendran P, Dr Iswarya M
openaire   +1 more source

The Influence of Brand Mark Types on Brand Image and Brand Preference

Journal of Digital Design, 2007
null 장남서, null Saebum Kim
openaire   +1 more source

Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation

Journal of Product and Brand Management, 2022
Yaoqi Li, Tzung-Cheng Huan
exaly  

The impact of brand equity on brand preference and purchase intentions in the service industries

Service Industries Journal, 2009
Hsin Hsin Chang
exaly