Results 271 to 280 of about 325,352 (298)

Shareowner Brand Preferences

The Journal of Business, 1962
openaire   +1 more source

Consumer Beliefs, Attitudes, and Brand Preferences

Journal of the Academy of Marketing Science, 1974
V. Parker Lessig, Thomas P. Copley
openaire   +1 more source

Brand preference: Combined effect of Brand image and Usage Preference

INTERNATIONAL JOURNAL OF ENGINEERING DEVELOPMENT AND RESEARCH
Bohendran P, Dr Iswarya M
openaire   +1 more source

Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation

Journal of Product and Brand Management, 2022
Tzung-Cheng Tc Huan
exaly  

Brand Preference

2011
openaire   +1 more source

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Journal of Services Marketing, 2014
Matthew TingChi Liu, Ipkin Anthony Wong
exaly  

Brand Preference

2004
openaire   +1 more source

Sex and Brand-Preference

Journal of Farm Economics, 1956
openaire   +2 more sources

The effect of sales promotion on post-promotion brand preference: A meta-analysis

Journal of Retailing, 2006
Devon Delvecchio, David H Henard
exaly  

Airline brand equity, brand preference, and purchase intentions—The moderating effects of switching costs

Journal of Air Transport Management, 2008
Ching-Fu Chen
exaly