Results 291 to 300 of about 26,185 (304)

Brand Preference

2004
openaire   +1 more source

Sex and Brand-Preference

Journal of Farm Economics, 1956
openaire   +2 more sources

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Journal of Services Marketing, 2014
Matthew Tingchi Liu, Ipkin Anthony Wong, Rongwei Chu   +2 more
exaly  

Brand Preference

2011
openaire   +1 more source

The effect of sales promotion on post-promotion brand preference: A meta-analysis

Journal of Retailing, 2006
Devon Delvecchio, David H Henard
exaly  

Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise

Journal of Marketing Management, 2007
Ahmad Jamal
exaly  

The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry

Management Science, 2015
Venkaṭesh Shankar
exaly  

Gender segmentation to increase brand preference? The role of product involvement

Journal of Product and Brand Management, 2019
Enav Friedmann, Oded Lowengart
exaly  

The influence of visual packaging design on perceived food product quality, value, and brand preference

International Journal of Retail and Distribution Management, 2013
Edward Shih-Tse Wang
exaly  

Brand Preferences of Chicago Blacks

Journal of Advertising Research, 1973
Carl M. Larson, Hugh G. Wales
openaire   +1 more source