Results 291 to 298 of about 325,352 (298)

The influence of visual packaging design on perceived food product quality, value, and brand preference

International Journal of Retail and Distribution Management, 2013
Edward Shih-Tse Wang
exaly  

The role of brand image congruity in Chinese consumers' brand preference

Journal of Product and Brand Management, 2012
Zhilin Yang
exaly  

Brand Preferences of Chicago Blacks

Journal of Advertising Research, 1973
Carl M. Larson, Hugh G. Wales
openaire   +1 more source

Interlux preferred brand of MarineMax

Pigment & Resin Technology, 2008
openaire   +1 more source

Masstige as a mediator of the relationship between a typical user's image and brand preference

International Journal of Consumer Studies
Magdalena Kolańska-Stronka, Paweł Krasa   +1 more
exaly  

Preferred brand tier for tofacitinib

PharmacoEconomics & Outcomes News, 2011
openaire   +1 more source

The effect of customer participation on brand preference: Do hotel brand type and star rating matter?

Journal of Hospitality and Tourism Management
Feng Lili, Ying Wang, Feng Zeng Xu
exaly  

How Adults Learn Brand Preference

Journal of Advertising Research, 1968
openaire   +1 more source