Results 251 to 259 of about 19,801 (259)

Gender segmentation to increase brand preference? The role of product involvement

Journal of Product and Brand Management, 2019
Oded Lowengart, Enav Friedmann
exaly  

Ab components' impact on brand preference

Journal of Business Research, 2005
Pamela E Grimm
exaly  

Brand Preferences of Chicago Blacks

Journal of Advertising Research, 1973
Carl M. Larson, Hugh G. Wales
openaire   +1 more source

The effect of customer participation on brand preference: Do hotel brand type and star rating matter?

Journal of Hospitality and Tourism Management
Ying Wang, Feng Lili
exaly  

Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Journal of Asian Finance, Economics and Business (discontinued), 2020
exaly  

A surname brand effect explanation for consumer brand preference and advocacy

Journal of Product and Brand Management, 2013
exaly  

Comments on "Sex and Brand-Preference"

Journal of Farm Economics, 1957
openaire   +2 more sources

The impact of envy on brand preference: brand storytelling and psychological distance as moderators

Journal of Product and Brand Management, 2019
exaly  

Masstige as a mediator of the relationship between a typical user's image and brand preference

International Journal of Consumer Studies
Magdalena Kolańska-Stronka, Paweł Krása   +1 more
exaly