Results 241 to 250 of about 19,801 (259)

The effect of sales promotion on post-promotion brand preference: A meta-analysis

Journal of Retailing, 2006
Devon Delvecchio, David H Henard
exaly  

Developing and testing a model of exhibition brand preference: The exhibitors' perspective

Tourism Management, 2013
Karin Weber, Xin Jin
exaly  

Consumer Beliefs, Attitudes, and Brand Preferences

Journal of the Academy of Marketing Science, 1974
V. Parker Lessig, Thomas P. Copley
openaire   +1 more source

Life events and brand preference changes

Journal of Consumer Behaviour, 2003
Anil Mathur
exaly  

Shareowner Brand Preferences

The Journal of Business, 1962
openaire   +1 more source

A Study on Consumer Brand Preference of FMCG Brands

PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ADVANCED THEORETICAL COMPUTER APPLICATIONS & PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON CONTEMPORARY MANAGEMENT PRACTICES, 2016
openaire   +1 more source

A brand preference and repurchase intention model: the role of consumer experience

Journal of Marketing Management, 2016
Irani Z, Ahmad Ghoneim, Ying Fan
exaly  

Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time

Journal of Interactive Marketing, 2011
Saeed Samiee, Maria Sääksjärvi
exaly  

Antecedents of brand preference for mobile telecommunications services

Journal of Product and Brand Management, 2011
Jennifer Rowley, Ahmed Alamro
exaly  

The role of brand image congruity in Chinese consumers' brand preference

Journal of Product and Brand Management, 2012
Zhilin Yang, Sijun Wang
exaly