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Determinants of Well-Being: A Causal Framework. [PDF]
Tamberg LA +2 more
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Biofabrication aims at providing innovative technologies and tools for the fabrication of tissue‐like constructs for tissue engineering and regenerative medicine applications. By integrating multiple biofabrication technologies, such as 3D (bio) printing with fiber fabrication methods, it would be more realistic to reconstruct native tissue's ...
Waseem Kitana +2 more
wiley +1 more source
The live-streaming strategy for competitive manufacturers considering information disclosure and product heterogeneity. [PDF]
Liu L, Wang Q, Li Z, Wu T, Yuan Y.
europepmc +1 more source
Characteristics of sports brand content on social media and their effects on consumers. [PDF]
Liu Y.
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Brand attitude as the catalyst: transforming perceived ESG to consumer's purchase intention in low-carbon consumption. [PDF]
Zhang R, Zhou X, Liu Q, Wang C.
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A study on the differences in social-face sensitivity and conspicuous consumption tendency based on sports consumers' impulse buying tendency: focusing on Generation Z. [PDF]
Jeong KH, You J.
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Assessing artificial intelligence's impact on e-customer loyalty in the Saudi Arabian market. [PDF]
Beyari H.
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Brand Equity, Brand Preference, and Purchase Intent
Journal of Advertising, 1995Abstract The issue of brand equity has emerged as one of the most critical areas for marketing management in the 1990s. Despite strong interest in the subject, however, there is little empirical evidence of how brand value is created and what its precise effects are. This study explores some of the consequences of brand equity.
Cathy J. Cobb-Walgren +2 more
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