Results 231 to 240 of about 19,801 (259)

Brand preference: Combined effect of Brand image and Usage Preference

INTERNATIONAL JOURNAL OF ENGINEERING DEVELOPMENT AND RESEARCH
Bohendran P, Dr Iswarya M
openaire   +1 more source

The Influence of Brand Mark Types on Brand Image and Brand Preference

Journal of Digital Design, 2007
null 장남서, null Saebum Kim
openaire   +1 more source

Relationships among memorable brand experience, brand preference, and behavioral intentions: focusing on the difference between robot servers and human servers

Journal of Hospitality and Tourism Technology, 2023
Jinsoo Hwang, Hyunjoon Kim
exaly  

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Journal of Services Marketing, 2014
Rongwei Chu, Matthew Liu, Ipkin Anthony Wong   +2 more
exaly  

Brand Preference

2004
openaire   +1 more source

The impact of brand equity on brand preference and purchase intentions in the service industries

Service Industries Journal, 2009
Hsin Hsin Chang
exaly  

Brand Preference

2011
openaire   +1 more source

Sex and Brand-Preference

Journal of Farm Economics, 1956
openaire   +2 more sources

Airline brand equity, brand preference, and purchase intentions—The moderating effects of switching costs

Journal of Air Transport Management, 2008
Ching-Fu Chen
exaly  

BRAND ORIGIN CONFUSION EFFECTS ON BRAND PREFERENCE AND BRAND PURCHASE LIKELIHOOD

2014
This study investigated the effects of brand origin confusion (BOC) on consumers preference and consumers purchase likelihood of local versus foreign brands in Indonesia. Come up from country-of-origin (COO) literatures and brand origin recognition accuracy, this study would like to confirm whether there are significant effects of BOC to brand ...
openaire