Results 211 to 220 of about 19,801 (259)
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Brand Preference for Smartphones
2022Turning luxury into a necessity is no longer a surprise. A simple cell phone with buttons in the nineties was an affordable luxury as part of the human premium. Today, a smartphone with a touch screen is a necessity for many people. The framework of preferences is set in the customer's mind to choose a product or service that offers a variety in it ...
Dinesh Tandon, Deepak Sood, Prerna Sood
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Knowledge of Brand and Preference
Psychological Reports, 1995In a test of whether knowledge of brand influenced 74 subjects' preferences for chocolate candy, knowledge of brand name was associated with preference for the brand. Lack of knowledge of the distinction between brand-name and generic candies was associated with no preference. Gender was not a factor.
Pamela Bonham +7 more
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Study on Brand Prominence and Brand Preference of Business Gifts
2016 9th International Symposium on Computational Intelligence and Design (ISCID), 2016It is important to think about which is the best way to show a brand on the business gifts in order to achieve the best publicity effect. This study provides a theoretical basis for the design method of the corporate brand on the business gifts by researching the influencing factors of brand prominence and brand preference in different usage scenarios,
Xiaoyu Hao +3 more
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The Evolution of Brand Preferences: Evidence from Consumer Migration [PDF]
American Economic Review, 2012 We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant contemporaneous supply-side factors.
Bart J. Bronnenberg +2 more
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Brand Equity, Brand Preference, and Purchase Intent
Journal of Advertising, 1995Abstract The issue of brand equity has emerged as one of the most critical areas for marketing management in the 1990s. Despite strong interest in the subject, however, there is little empirical evidence of how brand value is created and what its precise effects are. This study explores some of the consequences of brand equity.
Cathy J. Cobb-Walgren +2 more
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Self-Concept and Brand Preference
The Journal of Business, 1971The basic purpose of this research is to empirically test one of the "self-evident" truths in contemporary theorizing about consumer behavior-that people go about purchasing one thing or another only if these things are consistent with, enhance, or in some other way fit well with the conception they have of themselves.
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THE ROLE OF BRAND LOVE IN POLITICAL BRAND PREFERENCE
Global Fashion Management Conference, 2018In recent times of global turbulence, democracies in many countries have been tested for their resilience and there is a need to focus on determinants of political brand preference. For political parties, from political marketing strategy point of view, analyzing factors impacting voters’ party preference is becoming important for better understanding ...
Saikat Banerjee, Bibek Ray Chaudhuri
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The effect of brand design on brand gender perceptions and brand preference
European Journal of Marketing, 2015Purpose– This research aims to examine the impact of brand design elements (logo shape, brand name, type font and color) on brand masculinity and femininity perceptions, consumer preferences and brand equity.Design/methodology/approach– This research empirically tests the relation between brand design elements, brand masculinity and femininity and ...
Lieven, Theo +4 more
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The Influence of Generic Advertising on Brand Preferences
Journal of Consumer Research, 2004More than a billion dollars is spent annually on generic advertisements that promote the consumption of commodity goods. Generic advertising is designed to increase primary demand, or the “size of the pie,” without affecting selective demand, or the “share of the pie.” We find evidence to the contrary—generic advertising increases the consumer’s ...
Chakravarti, Amitav, Janiszewski, Chris
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