Results 221 to 230 of about 19,801 (259)

The Influence of Price Differences and Brand Familiarity on Brand Preferences

Journal of Consumer Research, 1976
Using a complex experimental design, the effects of price and brand familiarity on brand preferences are examined. Results of the research suggest that changes in brand preferences are asymmetric, and that brand familiarity is a dominant cue. Also, a methodological finding questions the validity of forced-choice experiments.
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Ambiguity Aversion and the Preference for Established Brands

Management Science, 2009
We propose that ambiguity aversion, as introduced in the literature on decision making under uncertainty, drives a preference for established brands in multiattribute choices among branded alternatives. Established brands are those for which belief in quality is held with greater confidence, even if specific attributes might be inferior to those of ...
A. V. Muthukrishnan, Luc Wathieu, Alison Jing Xu   +2 more
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A study of customers' brand preference pattern and factors influencing brand preference in a commodity product

International Journal of Indian Culture and Business Management, 2011
In today’s highly competitive business environment together with the global meltdown of economy, manufacturers of generic commodity products like cement must achieve some degree of differentiation for their products in order to avoid their product being viewed as a basic generic commodity.
M. Punniyamoorty, Nanda Kishore Shetty
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Consumer's brand preference over cyber brand and extension brand

International Journal of Trade and Global Markets, 2014
Recently, the rapid development of technology has provided many benefits to business players. Supported by that development such us invention of mobile phone and internet, caused a faster exchange of information. Also, the invention of the internet has made communication faster and cheaper.
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Historical Memory and Brand Preference

SSRN Electronic Journal, 2019
We study how the historical memories of war affect consumer choices of brands from different country-of-origins in the context of the Chinese automotive market. Our research design exploits two natural experiments: (i) the Imperial Japanese Army's Continental Cross-Through Operation in 1944 in Guangxi of China that created local variations in ...
Nan Chen, Zemin (Zachary) Zhong
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Brand Preferences and Simple Markov Processes

Operations Research, 1960
Brand preference information combined with a simple two-dimensional Markov process can be used to study characteristics of market dynamics. Advertising activity can be used to alter temporarily the brand preference structure of the consuming public. Such changes generate interesting transient conditions that can be studied mathematically.
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Brand preference in Islamic banking

Journal of Islamic Marketing, 2011
PurposeUniversity students have a clear need for bank accounts as they have fees, expenses and cash needs. The usefulness of a current account is therefore pre‐evident and Islamic banks need to focus on their brand image and the services they offer. Indeed, understanding bank selection from Muslim customer's perspective can provide useful information ...
Khaliq Ahmad, Ghulam Ali Rustam, Michael M. Dent   +2 more
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Analysis of brand preference segments

Journal of Business Research, 1978
Abstract Market segments are defined in this article on the basis of a vector of preference levels for alternative brands. The proposed analytical procedure does not require the usual assumption of homogenous perceptions. The resulting segments are shown to differ in perceptions of the brands, correlations of attribute-specific perceptions with ...
James L. Ginter, Edgar A. Pessemier
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Physicians Prefer Brand Names

Journal of the American Pharmaceutical Association (Practical Pharmacy ed.), 1955
Abstract According to the director of prescription surveys for Abbott Laboratories, physicians choose brand names in preference to generic names to insure uniform quality and to meet Americans' preference for brand buying.
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From Interactivity to Brand Preference: The Role of Social Comparison and Perceived Value in a Virtual Brand Community

Sustainability, 2021
Miao Li
exaly