Results 261 to 270 of about 26,185 (304)
Construction and analysis of a packaging design preference model using eye-tracking degree of preference. [PDF]
Xiao Y, Fang J, Zhang H, Li Q, Zhang Y.
europepmc +1 more source
Vaccine preferences and their role for vaccine confidence and uptake: a meta-ethnography. [PDF]
Landicho J +8 more
europepmc +1 more source
The use of generic versus brand names in (clinical) pharmacology education across Europe: a cross-sectional survey. [PDF]
Slezáková V +14 more
europepmc +1 more source
Knowledge of Brand and Preference
In a test of whether knowledge of brand influenced 74 subjects' preferences for chocolate candy, knowledge of brand name was associated with preference for the brand. Lack of knowledge of the distinction between brand-name and generic candies was associated with no preference. Gender was not a factor.
Pamela Bonham +7 more
openaire +2 more sources
Some of the next articles are maybe not open access.
Related searches:
Related searches:
Brand Preference for Smartphones
2022Turning luxury into a necessity is no longer a surprise. A simple cell phone with buttons in the nineties was an affordable luxury as part of the human premium. Today, a smartphone with a touch screen is a necessity for many people. The framework of preferences is set in the customer's mind to choose a product or service that offers a variety in it ...
Dinesh Tandon, Deepak Sood, Prerna Sood
openaire +1 more source
Study on Brand Prominence and Brand Preference of Business Gifts
2016 9th International Symposium on Computational Intelligence and Design (ISCID), 2016It is important to think about which is the best way to show a brand on the business gifts in order to achieve the best publicity effect. This study provides a theoretical basis for the design method of the corporate brand on the business gifts by researching the influencing factors of brand prominence and brand preference in different usage scenarios,
Xiaoyu Hao +3 more
openaire +1 more source
The Evolution of Brand Preferences: Evidence from Consumer Migration [PDF]
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant contemporaneous supply-side factors.
Bart J. Bronnenberg +2 more
openaire +2 more sources

