Results 11 to 20 of about 412,319 (207)
BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY [PDF]
MIX: Jurnal Ilmiah Manajemen, 2018 . Research aim to analyze 1) influence of actual, ideal, social and social ideal self-congruity on Iphone brand satisfaction. 2) Influence of actual, ideal, social and social ideal self-congruity self-congruity on Iphone brand loyalty.
Nurkholish Majid +2 more
doaj +4 more sources
Pengaruh Brand Equity dan Consumer Satisfaction pada Brand Loyalty [PDF]
E-Jurnal Manajemen Universitas Udayana, 2017 Meningkatnya budaya niat beli masyarakat seiring dengan meningkatknya loyalitas terhadap suatu merk produk. Makalah ini bertujuan untuk menganalisis pengaruh brand equity dan customer satisfaction pada brand loyalty produk Nevada di Kota Denpasar.
Seminari, N. K. (Ni), SP, A. A. (A)
core +5 more sources
PENGARUH BRAND IMAGE, BRAND SATISFACTION DAN BRAND TRUST TERHADAP BRAND LOYALTY FINANCIAL: E-WALLET
E-Jurnal Manajemen, 2023 Banyaknya perusahaan dalam negeri di industri fintech, menjadikan aplikasi e-wallet masih menjadi primadona untuk solusi cashless di Indonesia. LinkAja merupakan penyedia jasa pembayaran berbasis server yang merupakan produk dari PT.
I Gusti Bagus Ngurah Divta Ananta +1 more
doaj +2 more sources
FAKTOR-FAKTOR PEMBENTUK LOYALITAS MEREK PADA PENGGUNA PONSEL SMARTFREN [PDF]
Jurnal Economia, 2016 Abstrak: Faktor-Faktor Pembentuk Loyalitas Merek pada Pengguna Ponsel Smartfren. Penelitian ini bertujuan menguji pengaruh dimensi dari nilai pelanggan dan identifikasi merek terhadap loyalitas merek dengan kepuasan pelanggan sebagai variabel mediasi ...
Aji Wira Tama, Wisnu Untoro
doaj +5 more sources
Brand Loyalty: Strengthening Brand Experience and Brand Satisfaction
JURNAL MANAJEMEN BISNIS, 2022 This study aims to examine the effect of brand experience on Consumer-Based Brand Equity, satisfaction and loyalty at Starbucks in Surabaya. This research was conducted using SEM and processed using SPSS and AMOS. The number of respondents used is 210 respondents who live in the city of Surabaya and have purchased and enjoyed dine-in facilities and ...
Yuwono, Grace, Anandya, Dudi
openaire +1 more source
Jurnal Minfo Polgan, 2023 Perkembangan pariwisata di Indonesia berkembang sangat pesat karena Indonesia memiliki banyak tempat wisata menarik dan oleh-oleh khas Indonesia. Oleh karena itu, tujuan dari riset penelitian ini ialah untuk mengidentifikasikan apakah Kualitas Terpercaya, Kepuasan Merek, Kesadaran Merek, Cinta Merek, dan Kepercayaan Merek mampu mempengaruhi loyalitas ...
Nuzula Agustin, Isnaini +6 more
openaire +2 more sources
The Effect of Branding on Attracting International Students with the Mediating of Satisfaction and Loyalty of Brand in Higher Education [PDF]
پژوهشهای مدیریت عمومی, 2020 Extended Abstract Abstract Branding in response to globalization and global competition is one of the factors influencing academic centers to compete internationally.
Elham Hashemnia, Rouhollah Bagherimajd
doaj +1 more source
Exploration of Brand Satisfaction on Purchase Decision: Theory of Planned Behavior Perspective
JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 Brand satisfaction is prominent to bridge purchasing decisions, and it is often linked with perceived value, social media marketing, and brand trust. This study explores the mediating role of brand satisfaction in the relationship between perceived value,
Febrianur Ibnu Fitroh Sukono Putra +2 more
doaj +1 more source
Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
Jurnal Ilmiah Manajemen dan Bisnis, 2020 This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City.
Dedek Kurniawan Gultom +3 more
doaj +1 more source
Factor Influencing Brand Loyalty In The Indonesian Food And Beverage Sector
Jurnal Manajemen, 2022 The purpose of this research is to determine whether brand identification, brand satisfaction, and social media marketing can predict brand loyalty of fast-food restaurants in Indonesia directly or indirectly through brand love.
Keni Keni, Meilia Japiana
doaj +1 more source