Results 21 to 30 of about 1,842,316 (366)
Exploration of Brand Satisfaction on Purchase Decision: Theory of Planned Behavior Perspective
JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 Brand satisfaction is prominent to bridge purchasing decisions, and it is often linked with perceived value, social media marketing, and brand trust. This study explores the mediating role of brand satisfaction in the relationship between perceived value,
Febrianur Ibnu Fitroh Sukono Putra +2 more
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Journal of Marketing Theory and Practice, 2022 Although a few studies have examined the influences of the co-creation elements of dialogue, access, risk assessment, and transparency (DART), little is known about the mechanisms underlying these influences.
Ove Oklevik +2 more
semanticscholar +1 more source
Factor Influencing Brand Loyalty In The Indonesian Food And Beverage Sector
Jurnal Manajemen, 2022 The purpose of this research is to determine whether brand identification, brand satisfaction, and social media marketing can predict brand loyalty of fast-food restaurants in Indonesia directly or indirectly through brand love.
Keni Keni, Meilia Japiana
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THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2016 The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
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The role of brand love on brand satisfaction, brand engagement, and brand loyalty
Jurnal Manajemen Maranatha, 2023 This research aims to examine the influence of brand satisfaction on brand love and subsequently on both brand engagement and brand loyalty in the context of beauty products. Additionally, this research examines the mediation effect of brand love on the relationship between brand satisfaction and brand engagement, as well as between brand satisfaction ...
Burhanudin, Burhanudin, Febryanti, Binta
openaire +2 more sources
International Journal of Digital Entrepreneurship and Business, 2022 Penelitian ini bertujuan menguji untuk emotional brand attachment, dan brand love sebagai mediator atas brand satisfaction terhadap brand loyalty. Teknik pengambilan sampel yang digunakan adalah purposive sampling, yaitu pengguna aktif smartphone Samsung
Irfan Hajjid +3 more
semanticscholar +1 more source
Consumer Brand Engagement on Brand Loyalty: The Role of Brand Satisfaction as a Mediating Variable
KnE Social Sciences, 2021 Purpose: this study examined the impact of CBE on brand loyalty directly and indirectly through brand satisfaction. Design/methodology/approach: the survey was given to 80 Islamic banking customers from four leading Islamic banks in Indonesia.
E. Susanti, M. Rafika, Tina Melinda
semanticscholar +1 more source
ANALISA LOYALITAS GENERASI Z TERHADAP PILIHAN SKINCARE
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023 Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap brand loyalty melalui brand attitude, brand attachment dan customer trust.
Alifia Lisda Zetty Aqmi +1 more
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THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY
Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2021 The branding process is formed by various stages. This process starts from the point that the consumer experiences the brand first time and continues till brand evangelism which is the stage of brand advocacy. In this context, it was aimed to determine the effects of brand experience, brand satisfaction, and brand loyalty on the process of brand ...
Rafet BEYAZ, Abdullah Yiğit GÜNGÖR
openaire +4 more sources
What is love? Exploring the meaning of brand love and its role in determining brand loyalty
Multidisciplinary Business Review, 2020 This paper measures brand love of smartphones in a specific cultural context. It assesses and compares the effects of brand love and satisfaction on brand loyalty and positive word-of-mouth.
Chantal Mahlke +2 more
doaj +1 more source