Results 231 to 240 of about 1,376,876 (286)

Unpacking the effects of brand authenticity on consumer trust and loyalty in nutrition: a psychological perspective. [PDF]

Front Nutr
Lyu M, Wang S, Zhang J.
europepmc   +1 more source

Quiescent neural stem cells transiently become neuron-like to coordinate long-range reactivation. [PDF]

EMBO J
Gherghina LY, Tang JLY, Otsuki L, Judge L, Brand AH.   +4 more
europepmc   +1 more source

Prefilled insulin syringes for peri-operative care: a reply. [PDF]

Anaesthesia
Levy NA, El-Boghdadly K, Dhatariya K.
europepmc   +1 more source

Greenwashing and Green Marketing on Social Media: Implications for Trust-Related Reactions in the Food Sector. [PDF]

Foods
Vukasović T, Trglavčnik M, Faganel A.
europepmc   +1 more source

Examining the Impact of Corporate Social Advocacy on Customer Citizenship Behavior Among University Students: The Mediating Roles of Brand Attachment and Electronic Word-of-Mouth. [PDF]

Behav Sci (Basel)
Janbout L, Çaglar D, Bayram P.
europepmc   +1 more source

Substance over superficiality: how influencer credibility attributes drive social commerce purchase intentions of vietnamese youth. [PDF]

Sci Rep
Thanh NND, Nhung NNM, Tran TNB, Vy CNP, Nhi NHY, Thu LA.   +5 more
europepmc   +1 more source

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The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management, 2013
Purpose – The purpose of this study is to examine how the nature of consumers' relationship with a brand influences brand evangelism, which represents an intense form of brand support behavior. Specifically, the study investigates the influence of two consumer-brand relational constructs, brand trust and brand ...
Vishag Badrinarayanan, Enrique P Becerra   +1 more
exaly   +2 more sources

The effects of brand hearsay on brand trust and brand attitudes

Journal of Hospitality Marketing and Management, 2019
Utilizing Grace and O’Cass’s Service Brand Verdict (SBV) framework, this research suggests that brand hearsay (i.e., advertising/promotion, word-of-mouth, and non-paid publicity) affects brand trus...
Yong-Ki Lee, Soon-Ho Kim, Eun-Jung Kim   +2 more
exaly   +2 more sources

Does brand trust matter to brand equity?

Journal of Product and Brand Management, 2005
PurposeThe most recent literature on competitive advantage views brand equity as a relational market‐based asset because it arises from the relationships that consumers have with brands. Given the fact that trust is viewed as the corner‐stone, as well as one of the most desirable qualities in any relationship, the objective of this study is to analyze ...
Elena Delgado‐Ballester, José Luis Munuera‐Alemán   +1 more
exaly   +2 more sources

Brand trust and brand loyalty in mall shoppers

Marketing Intelligence and Planning, 2020
PurposeIn today's competitive business environment the success of an organisation depends on its ability to create brand trust and loyalty in the customers. Therefore, the present study focusses on some major constructs of emotional attachment that help in creating brand trust and brand loyalty.Design/methodology/approachStructural equation modelling ...
Sunil Atulkar
exaly   +2 more sources