Results 251 to 260 of about 1,376,876 (286)

Essays on Brand Trust

2018
Brand Trust is defined as the “willingness of the average consumer to rely on the ability of the brand to perform its stated function” (Chaudhuri and Holbrook 2001, p. 82). Trust plays a key role in brand success by lowering customers’ purchase risk and easing their decision making.
openaire   +1 more source

Brand Trust: Yili

2017
Chinese consumers are increasingly replacing traditional soymilk with cow’s milk. Dairy companies in China are fast evolving in developing diversified milk products and venturing into specialty products such as flavored yogurts and functional drinks to match the tastes of today’s urbanites. Yili, China’s No.
openaire   +1 more source

Branding Trust:

2023
openaire   +2 more sources

The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment

2014
Being able to build a relationship with a customer through the brand is a vital necessity for marketing. Established relationships with customers carry benefits for companies such as increased profitability. Previous studies have acknowledged the role brand attachment, brand trust and brand attitude play in the formation of committed behaviour, without
openaire   +1 more source

Virtual Brand Communities: Pathways to Brand Trust?

2016
Little doubt exists about virtual brand communities (VBCs) strong impact on branding (e.g. Schau and Muniz 2002; Fournier and Lee 2009). Specifically, brand community identification, participation, and community commitment all empirically lead to brand loyalty and positive behavioural outcomes.
Sahar Mousavi, Stuart Roper, Kathy Keeling   +2 more
openaire   +1 more source

Citizen brands: Corporate citizenship, trust and branding

Journal of Brand Management, 2003
As consumerism develops, so the consumer demands on companies grow. In an era when customers expect more and more from companies (and certainly more than just basic product delivery), they are also becoming more cynical about the corporate sector as a whole, and multinationals in particular.
openaire   +1 more source

"I forgive the brand because I trust it": Interplay of Brand Trust and Consumer Brand Identification in Influencing Brand Forgiveness

In the present study, we have explored the role of brand trust and consumer brand identification in evoking brand forgiveness when individuals are exposed to communications related to corporate social responsibility (CSR) wrongdoings. Grounded in attribution theory, we have developed and empirically tested a conceptual model to assess the effectiveness
openaire   +2 more sources

Epilogue: Trusting Brands

2023
openaire   +1 more source

The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty

Journal of Business Research, 2020
Suraksha Gupta, Gaye Bebek, Sena Özdemir   +2 more
exaly  

How to Build Trust in the Brand: a Study of Factors that Affect Trusting in a Brand

International Research Journal of Marketing, 2014
openaire   +1 more source