Results 261 to 270 of about 536,161 (308)

When Is a Fee Too High? The Ethics of Pricing in Aesthetic Surgery. [PDF]

Aesthet Surg J Open Forum
Bresnick S.
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Does brand trust matter to brand equity?

Journal of Product & Brand Management, 2005
PurposeThe most recent literature on competitive advantage views brand equity as a relational market‐based asset because it arises from the relationships that consumers have with brands. Given the fact that trust is viewed as the corner‐stone, as well as one of the most desirable qualities in any relationship, the objective of this study is to analyze ...
Elena Delgado‐Ballester, José Luis Munuera‐Alemán   +1 more
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ESG, Brand Trust and Brand Loyalty

Communications in Humanities Research, 2023
The concept of ESG (Environmental, Social and Governance) has emerged as a key element of firm value. Its an important tool for companies to achieve sustainable development and improve their competitiveness. As a critical driver of sustainable development, companies have the responsibility to manage ESG well. Clarifying the benefits that ESG issues can
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E-News Brand Trust

International Journal of Online Marketing, 2014
This paper aims at determining the effect of e-news brand trust and the consequences of e-news brand trust. The model used in this study were tested on two news brands online, namely Detik.com and Kompas.com. Total sample of this study is accounted for 418 respondents, of which 239 respondents are kompas.com reader and 179 respondents' reader of Detik ...
Elia Ardyan, Vincent Didiek Wiet Aryanto
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Citizen brands: Corporate citizenship, trust and branding

Journal of Brand Management, 2003
As consumerism develops, so the consumer demands on companies grow. In an era when customers expect more and more from companies (and certainly more than just basic product delivery), they are also becoming more cynical about the corporate sector as a whole, and multinationals in particular.
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Virtual Brand Communities: Pathways to Brand Trust?

2016
Little doubt exists about virtual brand communities (VBCs) strong impact on branding (e.g. Schau and Muniz 2002; Fournier and Lee 2009). Specifically, brand community identification, participation, and community commitment all empirically lead to brand loyalty and positive behavioural outcomes.
Sahar Mousavi, Stuart Roper, Kathy Keeling   +2 more
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Effects of brand personality on brand trust and brand affect

Psychology & Marketing, 2010
AbstractGiven the potential utility of brand personality for marketers, the present research conceptualizes and investigates the relationships between five brand personality dimensions and brand trust as well as brand affect. This research proposes that some brand personality dimensions relate more to brand trust, whereas other dimensions relate more ...
Yongjun Sung, Jooyoung Kim
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Brand Trust: Yili

2017
Chinese consumers are increasingly replacing traditional soymilk with cow’s milk. Dairy companies in China are fast evolving in developing diversified milk products and venturing into specialty products such as flavored yogurts and functional drinks to match the tastes of today’s urbanites. Yili, China’s No.
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Antecedents of Brand Trust

ANVESHAK-International Journal of Management, 2016
Trust is the engine that powers the brand. Brand trust is the holy grail which results in building a strong brand in the market. The present study is an attempt to study the factors which helps in making consumer's trust in a brand. Brand image, organizational associations and brand image consistency was found as antecedents of brand trust by applying ...
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