Results 281 to 290 of about 536,161 (308)

Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust

Journal of Hospitality and Tourism Management, 2020
Ming-Way Li, Hsiu-Yu Teng Teng
exaly  

Brand Trust

Mansur Khamitov, Koushyar Rajavi, Der-Wei Huang, Yuly Hong   +3 more
openaire   +1 more source

The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty

Journal of Business Research, 2020
Sena Ozdemir, Suraksha Gupta, Gaye Bebek
exaly  

"I forgive the brand because I trust it": Interplay of Brand Trust and Consumer Brand Identification in Influencing Brand Forgiveness

In the present study, we have explored the role of brand trust and consumer brand identification in evoking brand forgiveness when individuals are exposed to communications related to corporate social responsibility (CSR) wrongdoings. Grounded in attribution theory, we have developed and empirically tested a conceptual model to assess the effectiveness
openaire   +2 more sources

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Journal of Business Ethics, 2009
Yu-Shan Chen
exaly  

The roles of brand community and community engagement in building brand trust on social media

Computers in Human Behavior, 2014
Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard   +2 more
exaly  

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Computers in Human Behavior, 2012
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard   +2 more
exaly  

Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops

International Journal of Hospitality Management, 2019
Hakjun Song, Jun Hui Wang, Heesup Han
exaly  

Consumer-based chain restaurant brand equity, brand reputation, and brand trust

International Journal of Hospitality Management, 2015
Bang Nguyen
exaly  

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Journal of Marketing, 2001
Arjun Chaudhuri, Morris B Holbrook
exaly