Results 281 to 290 of about 1,264,412 (345)

Essays on Brand Trust

, 2018
Brand Trust is defined as the “willingness of the average consumer to rely on the ability of the brand to perform its stated function” (Chaudhuri and Holbrook 2001, p. 82). Trust plays a key role in brand success by lowering customers’ purchase risk and easing their decision making.
Rajavi, Koushyar
openaire   +3 more sources

Some of the next articles are maybe not open access.

Related searches:

Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust

Asia Pacific Journal of Marketing and Logistics, 2023
PurposeThe aim of this study is to examine how brand trust moderates the effect of brand experience on brand loyalty mediated by brand love in the context of Korean smartphone users.
Byung-Ryul Bae, Sung-Eun Kim
semanticscholar   +1 more source

The Influence of Brand Identification and Brand Trust on Brand Evangelism

International Journal of Business and Quality Research, 2023
This study aims to test and determine the effect of brand identification and brand trust on brand evangelism. This study used primary data from questionnaire results. The object of this research is consumers who have made purchases and transactions directly through the Shopee e-commerce application.
null Muhammad Fa'iq Muna, null Yuslinda Dwi Handini, null Wheny Khristianto   +2 more
openaire   +1 more source

Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust

Journal of Consumer Behaviour, 2023
The increased prevalence of social media has led brands to utilize influencers for product endorsements and influence consumer perceptions. Among these influencers, virtual influencers (VIs)—that is, computer‐generated influencers with a social media ...
Fernanda Muniz, Kristin Stewart, Lívia P. Magalhães   +2 more
semanticscholar   +1 more source

ESG, Brand Trust and Brand Loyalty

Communications in Humanities Research, 2023
The concept of ESG (Environmental, Social and Governance) has emerged as a key element of firm value. It’s an important tool for companies to achieve sustainable development and improve their competitiveness. As a critical driver of sustainable development, companies have the responsibility to manage ESG well.
openaire   +1 more source

Enhancing green brand equity through environmental reputation: The important of green brand image, green brand trust, and green brand loyalty

Business Strategy & Development, 2023
While previous research have established the advantages of environmental reputation (ER) in the realm of brand development, this article examines the role of ER on the value of green brands in the green food production industry, based on customer ...
Nguyen Hai Ngan Tran
semanticscholar   +1 more source

Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial bank in Thailand

Journal of Retailing and Consumer Services, 2022
Business uncertainty due to the COVID-19 pandemic has brought financial and banking industries under stress. This study examines brand loyalty (BL) in the Thai banking industry by integrating community relationship management (CoRM) (4Cs model ...
Jedsada Wongsansukcharoen
semanticscholar   +1 more source

The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust

Journal of Marketing Theory and Practice, 2021
We investigate the effects of social media influencers’ (SMIs) intimate self-disclosure (ISD) on consumers’ intent to purchase products from an endorsed brand through the underlying mechanisms of source credibility, parasocial relationships, and brand ...
Fernanda Polli Leite, Paulo de Paula Baptista   +1 more
semanticscholar   +1 more source

Effects of brand personality on brand trust and brand affect

Psychology & Marketing, 2010
AbstractGiven the potential utility of brand personality for marketers, the present research conceptualizes and investigates the relationships between five brand personality dimensions and brand trust as well as brand affect. This research proposes that some brand personality dimensions relate more to brand trust, whereas other dimensions relate more ...
Yongjun Sung, Jooyoung Kim
openaire   +1 more source

The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers

Asia Pacific Journal of Marketing and Logistics, 2021
PurposeAdopting the brand resonance approach, this research aimed to reveal the effect of emotional (perceived quality) and rational (brand trust) factors between brand experience and brand loyalty.Design/methodology/approachThis article uses the brand ...
H. E. Akoğlu, Oğuz Özbek
semanticscholar   +1 more source