Results 291 to 300 of about 536,161 (308)

Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

Journal of Business Research, 2020
Constantinos-Vasilios Priporas, Pantea Foroudi, Charles Dennis   +2 more
exaly  

The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Management Decision, 2017
Chao-Chin Huang
exaly  

Trust and commitment within a virtual brand community: The mediating role of brand relationship quality

Information and Management, 2018
Houcine Akrout, Gábor Nagy
exaly  

Trust, governance and brand

2017
openaire   +1 more source

Celebrate Branding: Brand Experience and Brand Trust Mediated by Brand Awareness

المجلة العلمية للدراسات التجارية والبيئية
Farah Yasin Farah Abdelkhair, Reda Abdelfattah Mohammad   +1 more
openaire   +1 more source

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

International Journal of Information Management, 2018
Shampy Kamboj, Bijoylaxmi Sarmah, Shivam Gupta   +2 more
exaly  

Brand Trust For Local Brands in Medan

Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia
openaire   +1 more source

Trust transfer in social media brand communities: The role of consumer engagement

International Journal of Information Management, 2018
exaly  

The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management, 2013
Enrique P Becerra, Vishag Badrinarayanan
exaly  

Why the family business brand matters: Brand authenticity and the family firm trust inference

Journal of Business Research, 2018
Maximilian Lude
exaly