Results 291 to 300 of about 1,264,412 (345)

The effects of brand hearsay on brand trust and brand attitudes

Journal of Hospitality Marketing & Management, 2019
Utilizing Grace and O’Cass’s Service Brand Verdict (SBV) framework, this research suggests that brand hearsay (i.e., advertising/promotion, word-of-mouth, and non-paid publicity) affects brand trus...
Eun-Jung Kim, Soon-Ho Kim, Yong-Ki Lee
openaire   +1 more source

The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust

Journal of Research in Interactive Marketing, 2021
PurposeThis study explores central questions related to the connections between brand interactivity and involvement on brand-related outcomes (brand trust and loyalty) through understanding the role played by customer brand engagement (CBE) through ...
Tariq Samarah, Pelin Bayram, Hasan Yousef Aljuhmani, Hamzah Elrehail   +3 more
semanticscholar   +1 more source

The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust

International Journal of Bank Marketing, 2021
PurposeThis research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh.
M. Hafez
semanticscholar   +1 more source

The impact of electronic word-of-mouth on purchase intention through brand image and brand trust in the fashion industry: evidence from a developing country

Research Journal of Textile and Apparel
Purpose This study aims to examine the impact of electronic word of mouth (e-WOM) on purchase intention, focusing on the mediating roles of brand image and brand trust among Albanian consumers in the fashion industry.
Festim Tafolli, Elkjer Qema, Kujtim Hameli   +2 more
semanticscholar   +1 more source

The Impact of Green Perceived Value Through Green New Products on Purchase Intention: Brand Attitudes, Brand Trust, and Digital Customer Engagement

Sustainability
This study examines how the introduction of green new products (GNPs) by luxury brands contributes to building brand equity (i.e., brand attitude and trust) through green perceived value (GPV) and empirically assesses its impact on consumers’ purchase ...
Xuan Liu, Tae-Hoo Kim, Min‐Jae Lee
semanticscholar   +1 more source

Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market

Asia Pacific Journal of Marketing and Logistics, 2022
PurposeOver recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study investigates the effect of semiotic product packaging on brand experience
Mahima Shukla, Richa Misra, Deepak Singh
semanticscholar   +1 more source

Contribution of corporate social responsibility on SMEs' performance in an emerging market – the mediating roles of brand trust and brand loyalty

International Journal of Emerging Markets, 2021
PurposeThe purpose of this paper is to evaluate the role of corporate social responsibility (CSR) on small and medium-size enterprises’ (SMEs') performance by exploring the role of mediating variables such as brand trust (BT) and brand loyalty (BL) in ...
Thanh Tiep Le, H. Ngo, L. Aureliano-Silva   +2 more
semanticscholar   +1 more source

Linking customer mindsets, brand engagement, and citizenship behavior: the moderating role of brand trust

Journal of Product & Brand Management
Purpose The paper aims to explore the relationship between customer mindsets and customer citizenship behavior. This study used the cognitive-affective-behavioral model to examine how customer mindsets relate to customer citizenship behavior.
Suhaib Ahmed Soomro, S. Eyupoglu, Fayaz Ali   +2 more
semanticscholar   +1 more source

The value of brand trust

Journal of Brand Strategy, 2013
In the new era of marketing, the Relationship Era, dominated by highly-sceptical consumers who communicate displeasure quickly and broadly, brands must put a premium on creating trust with people. Real trust extends beyond simply keeping functional promises.
Mark E. Mckinney, Amber Benson
openaire   +1 more source

Consumers' Trust in a Brand and the Link to Brand Loyalty

Journal of Market-Focused Management, 1999
Brands are important in the consumer market. They are the interface between consumers and the company, and consumers may develop loyalty to brands. This study proposes that trust in a brand is important and is a key factor in the development of brand loyalty.
Geok Theng Lau, Sook Han Lee
openaire   +1 more source