Results 311 to 320 of about 1,264,412 (345)

The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment

2014
Being able to build a relationship with a customer through the brand is a vital necessity for marketing. Established relationships with customers carry benefits for companies such as increased profitability. Previous studies have acknowledged the role brand attachment, brand trust and brand attitude play in the formation of committed behaviour, without
openaire   +1 more source

The dual concept of consumer value in social media brand community: A trust transfer perspective

International Journal of Information Management, 2021
Xuequn Wang, Yichuan Wang, Xiaolin Lin   +2 more
exaly  

Is greenwashing impacting on green brand trust and purchase intentions? Mediating role of environmental knowledge

Environment, Development and Sustainability
N. Isac, Asad Javed, Magdalena Radulescu, I. Cismasu, Zahid Yousaf, R. Șerbu   +5 more
semanticscholar   +1 more source

Charity Social Media Marketing and Its Influence on Charity Brand Image, Brand Trust, and Donation Intention

VOLUNTAS - International Journal of Voluntary and Nonprofit Organizations, 2022
Yusuf Bilgin, Önder Kethüda
semanticscholar   +1 more source

"I forgive the brand because I trust it": Interplay of Brand Trust and Consumer Brand Identification in Influencing Brand Forgiveness

In the present study, we have explored the role of brand trust and consumer brand identification in evoking brand forgiveness when individuals are exposed to communications related to corporate social responsibility (CSR) wrongdoings. Grounded in attribution theory, we have developed and empirically tested a conceptual model to assess the effectiveness
openaire   +2 more sources

The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers

Asia Pacific Journal of Marketing and Logistics, 2022
Halil Erdem Akoglu, Oguz Özbek
exaly  

How to Build Trust in the Brand: a Study of Factors that Affect Trusting in a Brand

International Research Journal of Marketing, 2014
openaire   +1 more source

Trust transfer in social media brand communities: The role of consumer engagement

International Journal of Information Management, 2018
Matthew K O Lee
exaly  

The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty

Journal of Business Research, 2020
Sena Özdemir, Suraksha Gupta, Gaye Bebek   +2 more
exaly  

Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust

Journal of Hospitality and Tourism Management, 2020
Ming-Way Li, Hsiu-Yu Teng
exaly