Results 301 to 310 of about 1,264,412 (345)

The role of brand authenticity in developing brand trust

Journal of Strategic Marketing, 2018
Brands have come under the spotlight for unethical behaviour, resulting in decreased brand trust.
Portal, Sivan, Abratt, Russell, Bendixen, Michael T.   +2 more
openaire   +1 more source

Antecedents of Brand Trust

ANVESHAK-International Journal of Management, 2016
Trust is the engine that powers the brand. Brand trust is the holy grail which results in building a strong brand in the market. The present study is an attempt to study the factors which helps in making consumer's trust in a brand. Brand image, organizational associations and brand image consistency was found as antecedents of brand trust by applying ...
openaire   +1 more source

Brand trust and brand loyalty in mall shoppers

Marketing Intelligence & Planning, 2020
PurposeIn today's competitive business environment the success of an organisation depends on its ability to create brand trust and loyalty in the customers. Therefore, the present study focusses on some major constructs of emotional attachment that help in creating brand trust and brand loyalty.Design/methodology/approachStructural equation modelling ...
openaire   +1 more source

Brand Trust: Yili

2017
Chinese consumers are increasingly replacing traditional soymilk with cow’s milk. Dairy companies in China are fast evolving in developing diversified milk products and venturing into specialty products such as flavored yogurts and functional drinks to match the tastes of today’s urbanites. Yili, China’s No.
openaire   +1 more source

The analysis of brand trust in increasing brand loyalty

2020
The number of local cosmetics in Indonesia has increased the business competition. Companies need to pay attention to customers’ loyalty to brand as it is an important aspect in dealing with competition. One of them is through brand trust. The purpose of this study is to obtain a description of brand trust, brand loyalty, and the influence of brand ...
P.D. Dirgantari, F.A. Pratiwi, Rd.D.H. Utama, null Sumiyati   +3 more
openaire   +1 more source

Branding Trust:

2023
openaire   +2 more sources

Citizen brands: Corporate citizenship, trust and branding

Journal of Brand Management, 2003
As consumerism develops, so the consumer demands on companies grow. In an era when customers expect more and more from companies (and certainly more than just basic product delivery), they are also becoming more cynical about the corporate sector as a whole, and multinationals in particular.
openaire   +1 more source

Building value co-creation with social media marketing, brand trust, and brand loyalty

Journal of Retailing and Consumer Services, 2023
Muhammad Sohaib, Heesup Han
semanticscholar   +1 more source

Virtual Brand Communities: Pathways to Brand Trust?

2016
Little doubt exists about virtual brand communities (VBCs) strong impact on branding (e.g. Schau and Muniz 2002; Fournier and Lee 2009). Specifically, brand community identification, participation, and community commitment all empirically lead to brand loyalty and positive behavioural outcomes.
Sahar Mousavi, Stuart Roper, Kathy Keeling   +2 more
openaire   +1 more source

Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms

International Journal of Business Communication
By leveraging the trust they have instilled in followers, social media influencers open up new brand communication opportunities. Drawing on interpersonal and brand trust theories, this study conceptualizes influencer trust as a relational ...
Rang Wang, Sylvia Chan-Olmsted
semanticscholar   +1 more source