Results 301 to 308 of about 536,161 (308)

Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter

Computers in Human Behavior, 2013
Iryna Pentina, Lixuan Zhang
exaly  

Nursing, a Trusted Brand

2017
openaire   +1 more source

To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management, 2013
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard   +2 more
exaly  

Brand trust demystified

2010
openaire   +1 more source

Consumer confidence in credence attributes: The role of brand trust

Food Policy, 2015
exaly  

The Effcet of Bakery Cafe's Brand Evidence on Brand, Brand Satisfaction, Brand Trust, and Brand Loyalty -The Mediating Effect of Brand Satisfaction and Brand Trust -

Journal of Hotel & Resort
openaire   +1 more source

Trust and Brand Management

openaire   +1 more source

In Brands We Trust: Marketing’s Impact on Service Brand Personality and Trust

2007
Bauer, Hans H., Kuester, Sabine, Heß, Silke C., Huber, Frank   +3 more
openaire   +1 more source